Will the new “National Five Articles” affect the furniture market?

Furniture is an indispensable part of daily home life, and the demand for rigidity is large. However, due to the limited market of Jiangmen furniture and the increasing number of dealers, the market tends to be saturated and competition is increasing. So what is the current status of Jiangmen furniture market? How will the hot sale of the second-hand housing market under the New Deal affect the future furniture market? The dealers actively explored on the road to break through.

New Deal has little effect on the furniture market

Mr. Wei, the person in charge of the Royal Pavilion in the Jiangmen area:

From the beginning of the year to the present, this year's furniture market atmosphere is significantly higher than last year, and customers' desire to purchase has also increased significantly. As the related industries of the real estate market, the furniture market will be affected by the state's control policies. After a few years ago, the public will have some concerns. After two years of observation, they have not worried much. The order volume is from There will be a big increase in the beginning of this year. The five rules of the country introduced in March will promote the transaction of second-hand houses to a certain extent, and will also contribute to the turnover of furniture, and how the impact on new houses will be reflected in this two years. After all, buy a house to renovate and purchase furniture. At least two years is required.

At present, Jiangmen's furniture market is saturated. When people buy furniture and choose to hold large-scale activities in the home center, the manufacturers will directly make profits, and the discount can be nearly 5,000 yuan. On March 23 and 24, two days, Bo Royal Residence held a promotion, and won sales of more than 10 million yuan in two days. The usual popularity is relatively dull, even on weekends, there is only about 300,000 yuan in sales. Bo Royal Residence currently accounts for 67% of the furniture market, of which office furniture sales are widespread in most government agencies and institutions, large enterprises, and the public brand recognition is high.

Bo Royal Residence pays attention to the needs of customers, pays attention to the development of people's livelihood, and continuously strengthens the construction of its excellent team. Bo Royal Residence pursues long-term cooperation with excellent manufacturers. At present, the occupancy rate of the entire home center is 99%, of which 50% is the old brand, and it is developed on the basis of fairness, mutual assistance and mutual benefit, constantly grasping the market dynamics and leading the furniture trend. To satisfy the customers, if the public likes solid wood last year, many dealers actively adjust their business strategies and achieve good sales results. Bo Royal is based on people-oriented, sincere cooperation, and open-minded learning with an open attitude, and constantly improve business efficiency and comprehensive core competitiveness.

Home store competition is becoming increasingly fierce

Li Manli, deputy general manager of Miramar Home Center:

At present, the overall situation of Jiangmen's home furnishing market is in a state of three-pronged enterprises such as Miramar, Bohuang and Jane Eyre. In recent years, Jiangmen's home stores have increased significantly. In the past, the urban area may have only 20,000-30,000 square meters of operating stores. It has risen to more than 200,000 square meters, and the population of Jiangmen does not increase much. The fierce competition is conceivable.

As one of the leaders of Jiangmen Furniture Industry, Miramar Home Center has built the only seven-star home-name store in Jiangmen Wuyi District with its standardized management and management history of 24 years. "Home life" is the marketing concept, product sales are radiating in the Wuyi area and the Pearl River Delta, etc., Miramar adheres to the high-quality seven-star service and excellent product quality assurance, winning the recognition and love of the local citizens! In the hearts of consumers, we have established a corporate brand image of “famous famous shops and famous names”. Miramar has been serving customers with “customer satisfaction” for 24 years, and has attracted many returning customers with perfect after-sales service to promote secondary consumption. Beautiful Huawei provides first-class home products for consumers, and also provides a new home shopping experience, guiding fashion home trends, perfect humanized service, professional chain marketing model, making Miramar Home occupy about 1/3 of Jiangmen home market share. Sales are increasing year by year.

Miramar manages high-quality, cost-effective domestic and international famous brand furniture, and has won the favor of many government agencies, government personnel and civilians with excellent service, so that customers have high loyalty and guaranteed after-sales. These are all beautiful. China's core competitiveness in the Jiangmen market. There is also Meihua insisting on clear price tagging, advocating reasonable pricing, so that customers can buy furniture with good price-performance ratio, which will not fall into the price of Miramar buying furniture in the future, thus increasing the trust of Miramar. .

Bohuang and Jane Eyre are also one of the giants in Jiangmen's home furnishing industry. However, due to the large number of stores and the large number of dealers, the competition in Jiangmen market is so fierce. The lack of market share has caused the hypermarket to “small and porridge”, which has made some stores special. The monthly sales amount is only 20,000-30,000 yuan and cannot be operated. As a result, the internal dealers are highly mobile and cannot guarantee after-sales service. And Miramar's business model is completely different from other stores. All furniture brands are self-operated by Miramar, which reduces the intermediate links, reduces costs, and directly gives space to consumers.

The overall home market is picking up

Hou Xiangjun, deputy general manager of Jane Eyre Home:

Judging from the consumer's personal consumption quota, product selection and human flow, the overall furniture market has rebounded significantly since the beginning of the year, and the furniture selected by customers has been ranked high, and the total transaction volume has increased significantly. Jiangmen's overall furniture demand market is small, there are many home centers, and the competition is fierce. However, their respective positioning is different. The products of the beautiful Huawei marketing Jianwei Group are slightly single, while the elegant and beautiful positioning is mid-range, the types and stores are small. The market is almost concentrated in the two stores of Bohuang and Jane Ey, of which Jane loves the store area of ​​60,000 square meters, domestic products are readily available, brands are gathered, and the price is relatively affordable.

Jane Eyre Home has undergone a rigorous selection when it comes to selecting dealers to measure whether it meets the market positioning and whether the price is close to the market and is acceptable to the public. In the process of sales, through the combination of the first-line brand, and to maintain the lowest price, let the public buy the brand products, and fully enjoy the "number" brought by the preferential price. At the same time, in the after-sales aspect, Jane Eyre insists on the four major after-sales protection principles, so that the public can buy without worries.

As one of the downstream industries of real estate, the home market is also affected by the national real estate regulation and control, and also needs to consider the external overall economic environment. Last year, the real estate market was booming, and after the national real estate regulation, Jiangmen’s house prices gradually returned to rationality, and many people bought houses, which led to an increase in sales last year. Recently, the five policies of the country have been introduced, although the specific implementation has yet to be studied, but from the perspective of the hot second-hand housing market during this period, it has brought great business opportunities to the home market, and according to industry insiders, Jiangmen’s Housing prices have risen and fallen, and the overall development has been stable, providing a good external environment for the development of the home market.