Revlon leads the trend of makeup

Revlon as a professional marketing cosmetics, body care, fragrance and personal care products industry world leader, Revlon idea what continue to be the charismatic, passionate and innovative high-quality products at reasonable prices to the consumer, has been leading The trend of make-up .

Revlon

New York in the 1930s was a metropolis full of vigor and fantasy. At that time, two eye-catching entrepreneurial brothers and a chemist formed the Iron Triangle to create REVLON, a source. The beautiful story of nail polish has also begun to take place.

Charles, the founder of Revlon? Longfoss, Joseph? Langfux brothers and chemist Charles? Longman, at first, only jointly developed a special production technology, using a variety of pigments to replace the relatively simple color of the past, to create a colorful color system. One day, inspiration focused their attention on the nails, so a colorful opaque nail polish was born.

The invention brought unprecedented surprises to women in New York, and women began to have an unprecedented love and consumption of their fingers and toes. But the pace of Revlon did not stop there, Charles in 1939? When Langford quickly ate at a fine restaurant, she saw a graceful woman picking up a napkin and rubbing her mouth. At the moment her finger was close to her lips, Charles found that the color contrast between her nail polish and lipstick was very incongruous, even It’s glaring to make him want to go forward and say, “Please change your color nail polish!” This opened up a whole new idea: if you produce a series of products that match the color of the nail polish, you can’t solve it. Is this lady's problem? And this move will create a new fashion concept! In this way, the idea of ​​"matching lipstick with nail polish" was formed in his mind and quickly put into production.

Revlon realized the importance of color to cosmetics, and thus launched a wave of new fashion concepts, constantly giving women the discovery and surprise of beauty. Not only that, from the color of Revlon, the inspiration and innovation of the tentacles to the skin care, hair care field, in the days to come, they laid the "first" and "first" in the history of countless cosmetics. It can be said that from every 30 years from the 1930s to the 1990s, Revlon painted their own bright colors in the cosmetics kingdom. Of course, such a world-class brand will not give up the huge potential of the Chinese market. In 1996, Revlon (Shanghai) Co., Ltd. was established. In 1997, Revlon's first batch of lipsticks made in China began to be put on the market. From the double-faced Jiaowa in 1998, the fascination of the flashing sand, the radiance of the crystal, the love of 2000, the hot and beautiful, and the singularity of the 2001, they successfully guided the trend of Chinese makeup, causing A burst of color storms.