Responding to challenges and creating new machines

Jiangxi Jiacheng Packing Co., Ltd. was established in March 1999. Jiacheng Packaging has always been committed to continuously improve the level of customer packaging, while reducing the cost of customer packaging, making the enterprise "good, Ben, respected" corporate culture deeply rooted. Among them, "Jiashan Houde, adult self-denial, affection and justice, co-existence of justice and benefit" is "people-oriented" corporate culture; "to help, create, win and progress together" as the "people-oriented" value concept; "Good Face, Dajiacheng" is a marketing idea that respects people. Together to create a "truthfulness, goodness, and beauty" of the cultural atmosphere, and establish a Jiacheng packaging "good face" brand image, making it become China's packaging 200 advanced enterprises, outstanding packaging enterprises in Jiangxi Province, Jiangxi Province, leading packaging companies.

Compared with packaging companies in developed regions, there is still a large gap between the development of Jiacheng and it is still in the stage of development and entrepreneurship. Today, the global economy is affected by the financial crisis. The overall growth rate of the international economy has slowed down, investment has weakened, consumption has decreased, and exports have been blocked. The packaging industry, which has extensive and close links with various industries, has also been affected and affected. The packaging industry is facing severe challenges. In the face of crisis and challenges, under the guidance of the central government's policy of “expanding domestic demand, maintaining growth, adjusting structure, and promoting development”, the packaging industry must have confidence to tide over difficulties, meet challenges and ensure growth, adjust the structure to grasp opportunities, and seek common development and development. A new round of entrepreneurship.

First of all, strengthen confidence and respond to challenges. Confidence is more important than gold. Confidence is power, and faith is direction. With confidence, you can open up ideas and you can generate hope. When difficulties and crises coexist, it means that hope and opportunity come. Jiacheng timely assesses the external environment, actively responds to challenges, takes national laws as guidelines, guides industrial policies, relies on the core competitiveness of enterprises, and takes industry rules and market segments as preconditions to assess the situation and seize the opportunity to overcome difficulties. Adapt to the ever-changing policies, economic, social, and cultural trends, and assess the opportunities and risks that exist, turn crisis into life, use profit reduction, liquidity loan liberalization, support policies, and other policy development. By changing products, changing markets, changing profit models, changing concepts, and changing talented teams, we should respond to the crisis of 100 years and look for business opportunities of a thousand years. When the industry begins to mature and declining, it is the best time to expand market share and become the leader of the industry, because there will always be many problems and opportunities for the development of the company. This is a contradiction between each other. When opportunities arise, the problems also accompany them, create and seize opportunities, solve problems more effectively, and we will develop; when problems arise, opportunities are also hidden, problems are solved, opportunities are discovered, and opportunities are turned into opportunities. The same can also be developed. What we can do is: seize opportunities to solve problems and turn problems into opportunities.

Secondly, the internal assessment of the advantages and disadvantages of the enterprise, the life cycle of the industry and the enterprise, the determination of the company’s development strategy in accordance with the economic laws, industry competition, and corporate mission. This is what we say is the strategy, what to do and what not to do Make choices, make trade-offs, do your homework, and determine the company's three goals: orientation, positioning, and calibration. Choose the right thing, choose the right person, and do the right thing.

Third, standardize the governance structure and transform the operating mechanism. In accordance with the modern enterprise system, the company's system and mechanism are determined, and opportunities are created through the mechanism. According to the company's mission, re-establish the company's articles of association, determine the company's corporate governance structure; according to the company's mission to determine the company's culture (to advocate what, what to oppose), promote cultural construction, and make the culture rooted; according to the company's mission, culture, strategy , Teaming up (organizational structure of the restructured company, competition, competition for posts), taking the team (cultivating people, strengthening the team building), taking the system (what can be done, what cannot be done, and strictly implementing), reaching the goal (think of ten years , look at five years, do one year, determine the long-term goals of the company, and formulate short-term annual implementation plans of the company in accordance with the long-term goals of the company; do a good job of planning, implementation, inspection, rewards and punishments, improvement, achieve the combination of goals, and focus on strengthening marketing, Pay attention to the promotion of market expansion capabilities and service capabilities, and improve performance assessment, financial management, and innovation and incentive work. Support functions with norms, use functions to build advantages, use strengths to gain position, position based on enterprises, take people as the basis, coordinate all aspects, and develop sustainably.

Jiacheng's corporate culture is "Jiashan Houde, adults to self, love and friendship, justice and interest coexist." The so-called "adults" are people-oriented, providing employees with a platform for work and self-achievement. To make employees become their own bosses, if they only let the boss become the employee's boss, and the employees are not their own bosses, the boss will only be exhausted. Li Ka-shing, the richest man in China, once said: I often ask myself, do you want to be the boss of the group or the leader of the team? In general, being a boss is much simpler. Your power comes mainly from your status. Being a leader is more complicated. Your strength comes from the charm and appeal of human nature.

To be a successful manager, attitude and ability are as important. The leader leads the crowd and urges others to consciously try their best. The boss only knows how to dominate the crowd and makes others feel small. Management is about persuading people to do things they don't want to do, and leadership is about motivating people to do things they never thought they could do. We must link personal dreams with corporate ideals, combine individual goals with corporate strategies, and integrate culture with institutions, and desires, self-motivation, and so on. How well a company develops depends on the mechanism. The lifeblood of the mechanism lies in distribution. Distribution determines the direction of the people, and those who win people have the world. A set of incentives, incentives, and incentives for distribution systems should be established so that the company’s benefits can be directly linked to the interests of employees, and they can work together to make money for the company. Giving priority to the benefit of others and benefiting others will continue to give people great benefits and open the heart of encouragement, but they cannot open the door of greed. To establish a fair system, we must be fair, we must first unify the dimensions, then go on to measure the scale, give the big profits to others, and install the mother of profits in our hearts.

Visually tangible (land, plant, machinery, materials, wages) are intangible (brand, trust, spirituality, culture, and prospects). While building up and increasing tangible assets for enterprises, we must also create morality. Those who have the ability to create a team with consistent values, beliefs, and goals, as well as execution and teamwork, are increasing the accumulation of intangible assets.

In addition to giving employees wages and benefits, we must also educate and guide them so that they can be responsible for themselves, be responsible to the enterprise, and be responsible to the society—“to enter Jiacheng as a pillar” to be the pillar of the family, the pillars of the enterprise, and the pillars of the society. To learn to cognize and use the laws, the laws will help you. You will help people. Your heart will help you. You will understand the avenue.

At present, there is still a big gap between the packaging industry in Jiangxi Province and the developed coastal regions. The total packaging volume in Jiangxi Province is relatively small, equipment, technology, and funds management are lagging behind. The supporting capacity is still insufficient. The scale of enterprise development is too small, the enterprises are disordered, and even the phenomenon of malicious competition still exists; the enterprise's ability to innovate is insufficient. The benefits are low, the industrial structure is not reasonable, and the phenomenon of low-level repeated construction is still serious.

In the face of crisis, competition and challenges, we should actively accelerate the structural adjustment and upgrading of industries and products, improve our ability for independent innovation, and explore and enhance the core competitiveness of enterprises. Undertake industrial gradient transfer, expand the scale of enterprises, change the growth mode, improve the cluster industry development and intensive promotion, actively undertake the transfer of capital in developed coastal areas, strengthen the merger and reorganization of enterprises, actively implement low-cost expansion, and expand the scale of enterprises. Strengthen the communication and coordination of enterprises, avoid disorderly competition, malicious defaults and vicious competition. Faced with challenges and opportunities, the entire industry faces the crisis, unites with each other, and embraces warmth, to tide over difficulties and develop together.

(Extracted from the presentation of Chairman Li Hui of Jiangxi Jiacheng Packing Co., Ltd. at the “2009 Jiangxi Packaging Work Conference”)

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