In recent years, smart speakers, as a main entrance to smart homes, are becoming important carriers of artificial intelligence technology. If you want to escape the fate that may become a "chicken rib", smart speakers should start from the specific market conditions, pay attention to the landing and practicality of the product.
Recently, Lenovo Group held the 3rd Global Innovation and Technology Conference with the theme of “Let the World Be Full of AI†at the Shanghai World Expo Center. At this conference, Lenovo showed more than ten innovative technologies and artificial intelligence products in one breath, among which SmartCast+ is one of the most impressive new products.
According to Lenovo's introduction, SmartCast+ is the world's first intelligent speaker with object recognition capability and AR experience. This is the 2.0 version of Lenovo Smart Speaker. In addition to the voice interactive services provided by the general smart speakers on the market, it also adds multiple functions such as object recognition, AR, and image feedback to extend the artificial intelligence technology from the sound level to the higher level of image, interaction, and recognition. , greatly enrich the user's actual experience.
Yang Yuanqing, chairman and CEO of Lenovo Group, believes that SmartCast+ design reflects better technology than Amazon adds smart screens to smart speakers. Still the shape of the speaker, but can provide an interactive screen, touch the screen, this is definitely a good technology, can help us realize the technology of dreams.
The Amazon smart speaker mentioned by Yang Yuanqing is the "original ancestor" in this field. In November 2014, Amazon released the world's first smart speaker Echo. At first, Echo was more focused on the speakers, making it hard to find that it was the entrance to a family scene, but by 2017, Echo turned into a voice-based platform, allegedly open to its skills. More than 10,000 species have been used.
In three years, Echo sold nearly 10 million units. According to a report released by market consultancy eMarketer, about 70.6% of US smart speaker users are Amazon users.
In recent years, with Amazon Echo opening the market for smart speakers, smart speakers have gradually become the "new darling" of technology giants, both software vendors and hardware vendors are rushing to this wind, Apple, Microsoft, Baidu, Ali, Tencent, JD, and many others. Technology giants have entered the smart speaker market, which is a trend.
What can a smart speaker do? You can switch lights, adjust the air conditioner temperature, adjust the TV volume, pull the curtains, put movies, etc. by pressing the commands on the smart speakers. Even we can just provide the next command to the voice assistant, which can provide you with the best cinema nearby. The route, by the way, help you book a movie ticket, call the car, as long as you want it, it can do it. In this whole process, you don't need to pick up your mobile phone. You just need to open your mouth and say what you want, and the smart speaker can help you.
From the human-computer interaction between people and equipment, to the man-machine dialogue between people and machines, this is a breakthrough.
Although smart speakers seem to set off a global blue ocean storm, there is still some uncertainty about its market penetration and future prospects.
Two or three years ago, smart hardware fired a wave, but it ebbs. In essence, traditional hardware + WiFi is ported with a Smart name. In fact, it was discovered at the end that it is basically a pseudo-demand - people are not willing to use a mobile phone to control smart home, and for the public, intelligent hardware acceptance Not high, those companies have become a big bubble.
The company that makes the speakers is essentially an artificial intelligence company. Technology should fall on the product and let more consumers feel the value. If there is only a high-tech, and ultimately no more consumers, the technical energy invested will become a bubble.
Regardless of the sound quality of the speaker, recognition accuracy and other qualities, the "time freshness" of the smart speaker depends on how many smart appliances you can connect at home. Only when there are enough smart devices in the home, the core functions of the "voice control" of the smart speaker can play a role.
The question of not buying a smart speaker, from "the sound of the speaker is done" to "how many smart devices the consumer has", "can these smart devices connect", and "can not complete a better experience" problem . This has nothing to do with the artificial intelligence technology that most smart speaker manufacturers try to show off and want to show. It is a purely commercial problem.
Most ordinary people do not have so many scalable marginal products at home. Even the "geek home" with enough intelligent hardware faces a problem of "station team": I bought the Tmall Elf, and I can't even connect to Jingdong's smart air conditioner; I bought a å®å’š speaker, not even on Ali. Intelligent humidifier; I bought a pro-H2, not even the light of Xiaomi.
In the past three years, the war situation of warlords in the smart home field can still be solved by "installing a bunch of control apps on a mobile phone." But manufacturers can't always let users buy a bunch of smart speakers at home.
Therefore, although the smart speaker may become the entrance of the smart home and become the centralized carrier of the artificial intelligence technology, the key is still to land. Judging from the current market situation in China, it may take a long time. Therefore, if you just do technology accumulation, or are keen on the concept of speculation, regardless of the actual market factors, the smart speaker's end will probably be the same as the smart watch lying on the gray, and become a tasteless taste, a pity.
Therefore, domestic producers should proceed from the specific conditions of the domestic market, taking into account various constraints, through industry-level communication and cooperation, and jointly promote the standardization and standardization of market development, in order to let smart speakers out of the development bottleneck and obtain a sustainable future.
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