“Alibaba Smart and Yi-Jian's hand in hand, although not necessarily quickly available to consumers, but the real sense of the smart era of treadmills is coming.†On October 6, 2016, industry participants attended the first Ali. After the smart treadmill elf ELF conference, this emotion was issued!
Since 2016, China has put forward the concept of consumption upgrade. Every industry and every product is undergoing a brand-new upgrade. Through the use of Internet platforms and channels, products are upgraded again to meet or even lead the market's development needs. For the treadmill industry that carries the family health, it is better to take the lead and upgrade and upgrade the value of users through the mobile smart Internet experience. Faced with the uncertainty of the consumer demand market, Ali's smart and Yijian’s cross-border cooperation has filled the industry with expectations and filled with countless questions. After all, past views and consciousness have been formed for many years, and treadmills are really Can we enter millions of households through smart upgrades?
The author also had the honor to be invited to go to Hangzhou to participate in the release of ELF. In my opinion, the treadmill that Yijian and Ali cooperated with is already not just a family treadmill, but also a set of intelligent cloud health management solutions for users. The program system, based on the Elf EFL treadmill, is connected to the Alibaba intelligent ecosystem. Through the Ali smart app, it can be used as a personal fitness trainer to formulate the latest fitness plan at any time according to the weight change of the user. At the same time, the user can also according to their own needs. One-click selection of many customized exercise plans in the smart plan package, such as 5km fitness run, brisk walking mode, mountain mode, etc., but this treadmill has not introduced social system like Wechat movement, allowing users to reciprocate PK. Little regret to look forward to upgrading through the future to make up for.
After testing the ELF in the field, I feel that the EFI is lighter and lighter (even foldable and placed in the corner of the balcony) than traditional treadmills. It is easier to use (simple Chinese interface, tentacles accessible), and price More close to the people (about 3,000 yuan in the traditional treadmill, billion health to make a treadmill made of thousand dollars machine). Of course, the biggest bright spot lies in the combination with Alibaba Smart. Through Alibaba Smart, Yijian treadmill and other brands of other products finally achieved communication and collaboration, and together built a closed-loop home Internet system around Ali ecosystem.
Not just a treadmill, but a set of cloud smart health solutions
As the author said earlier, the ELF launched by Yi Jian and Ali Smart is not only a simple treadmill, but also a cloud intelligence solution system.
In the past, home treadmills, whether adults or children, or the elderly were all sharing, lack of scientific fitness plans and systems, leading to a significant reduction in fitness. It is not difficult for us to see through the large screen of the ELF treadmill. This ELF intelligent treadmill can calculate the physical characteristics of the user and its application based on many human parameters such as gender, age, height, waist circumference, hip circumference, and weight. The amount of exercise, exercise intensity, so that the family of women, the elderly, children according to their actual needs to set a running fitness program, change the past blind, unplanned running mode.
And this treadmill can choose the intelligent plan package according to the user's own needs, and choose the daily most commonly used intelligent plan package program such as walking, runaway, simulated mountain, daily health, etc. In addition, the use of ELF can also simulate the virtual scenery of real scenery. The model, such as on the outdoor road or scenic scenic road, of course, the function of the virtual scene is not perfect yet, and the user's on-the-spot feeling is relatively lacking. The experience of the author feels that the speed of the scene's movement and pace is not completely synchronized. This function I also discussed with the relevant person in charge of Yi Jian. It is hopeful to combine VR virtual reality glasses to further enhance the experience of virtual scenes.
It is not just a new upgrade of high-tech intelligence that can be used ingeniously
After becoming the first user of ELF, the famous host Hua Shao published some views and prospects on this intelligent treadmill that was jointly developed by Yi Jian and Ali. In the eyes of China Shaohua, the smart treadmill will introduce social networking in the future. With interactive features, users of treadmills can interact with each other for PK, and they can also mutually urge fitness goals. Of course, for ELF, the intelligent upgrade is imperative. Can the product quality be set aside first?
Obviously, the intelligent combination of product quality must be in the same industry. This is a simple truth. As we all know, the motor is like a car's engine and is a core part of a treadmill. The latest treadmills that Yijian and Ali smartly cooperate with are equipped with high-power frequency conversion ultra-quiet energy-saving motors, which continuously provide power and can achieve silent energy-saving. For multi-floor users in the city, upstairs fitness is for downstairs neighbors. Rest will not cause trouble. Similarly, like a car's lubricants, long-term use of treadmills also need to replenish oil, Yijian "black technology" intelligent precision automatic refueling system, through the sensor automatically determine whether you need to add oil, and then through the convenient oil nozzle within tens of seconds Accurate oil filling can be done, and the traditional treadmill manual oiling mode will not only cause uneven refueling, but also may damage the running belt.
In the past few years, many campuses and stadiums in China have replaced plastic runways in order to reduce the damage to the knees of users in the conventional runways through the shock absorbing function of plastic runways. Similarly, in the treadmill industry, it also set off a revolution in shock absorption. This new launch of the ELF has also made great efforts in shock absorption. In this treadmill, six shock absorption functions such as spring shock absorption and air pressure shock absorption are inserted at the same time, and the amount of pressure absorbed by the original knee is low, and the correct posture and method of exercise are used to increase the risk of sports injuries. drop to lowest. When I experienced this treadmill, I even carried a backpack. I felt it was still very easy to complete the construction goal.
Join Ali treadmill to enter the smart age
Ma Yun has repeatedly stated that Alibaba’s role in the next decade is to help people survive in the future. Since then, Alibaba has taken the big health industry as a new force and upgraded it to the same level as its e-commerce business. At the launch of the ELF of Yi Jian & Ali Smart Cooperation, the author also noticed that many of Alibaba’s A guest witnessed the release of ELF, which also fully explained the importance that Alibaba paid to this conference and even to Alibaba's health industry.
Ali Gao, the top person in charge of outdoor sports
Whether Ali Smart or Alibaba's big health strategy is not a slogan, Ali needs to put the slogan on the ground as soon as possible and enter millions of households. In the field of air-conditioning Ali chose the United States, Ali in the socket field chose the bull, and in the field of treadmill billion health is the only choice for Alibaba, Ali and Yi Jian need to cooperate to confirm its landing in the field. According to the author's knowledge, for the launch of this ELF, Alibaba Smart and Yikang Software of Yijian have communicated and brainstormed several times, and both the product details and the platform connection have invested huge resources and manpower. The new smart treadmill was born, and Alibaba’s Tmall Live, Taobao Crowdfunding and other platforms provided support at the first time.
Through further experience of the product, the author finds that in addition to the traditional treadmill, this ELF can connect Ali and Smart's smart APP in addition to the product quality upgrade, and shows the progress and planning of the target implementation step by step. The reason for not being able to persist is the lack of accomplishment of accomplishment of the phased goals. It is simply the family's private health fitness coach.
From the above figure, it is not difficult to see that after the connection between Yijian & Ali Smart ELF and Wellcome APP, target segmentation will be targeted at different groups of people, and relying on refined management to help users step up the fitness goals. Manage your own fitness plan anytime and anywhere to lay the foundation for scientific fitness management.
It is worth mentioning that, compared with other product launch products and time-to-market divisions, the EFL that Yijian and Ali cooperated with can be ordered on the same day without waiting. The more than 1,000 yuan of people-friendly prices also reflected Alibaba and Yijian’s determination to let treadmills enter into millions of households. However, the price of more than 1,000 yuan can be profitable? Whether or not it can support Yijian’s continuous product R&D investment is a topic that we will focus on in the future.
Written at the end: In the era of Internet+, everything is connected through the Internet and a new upgrade of product performance and services has been achieved. As a treadmill equipped in almost every country in Europe and the United States, because of the collaboration of companies such as Yijian and Ali, whether or not China can really usher in the popularity period will make the industry full of expectations. As Alibaba founder Ma Yun said, the opportunity of the Internet after 10 years is healthy and happy, and the health industry is the future. As an industry third-party observer, the author would also like to see the cross-border collaboration of the giants, which will bring changes to the entire industry ecosystem and residents' consumption. Later, with the further development of smart hardware and scenario revolutions, through such products as VR devices, Yijian can connect more living scenarios to meet the different needs of more users, and thus grasp more new user upgrade opportunities.
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