In the field of cosmetics, Guerlain, Shiseido, Dior, Estee Lauder and other international brands have always been synonymous with fashion and high-end. Rather than saying that these brands sell cosmetics, it is better to say that it is a concept and a profound historical and cultural heritage behind it. In contrast, China's four major brand cosmetics - Xie Yuchun, Kong Fengchun, Shuangmei, Baique Ling, but inferior, this article will introduce you to the cosmetics packaging picture.
Studying the meaning of men's cosmetic packaging design can show the humanized characteristics of packaging design. At present, people are in a state of perceptual consumption. The demand for goods has long been limited to whether or not the products have a use value. Products that can accurately express inner feelings and packaging of goods can be concerned by people. Cosmetic packaging design should show people's multiple needs and add human elements. Humanized design needs to show the meaning of human nature.
In terms of physiology, we must study the emotional needs of people. Cosmetic packaging design should reflect practicality and find technical support. In psychology, design products should show humanistic spirit, so that products can nourish people's heart and cause certain consumption. The psychological resonance of the group. Based on the physiological and psychological differences between men and women, gender-differentiated design is particularly important in cosmetic packaging design, and the packaging design of men's cosmetics emphasizes its rigid aesthetic.
The cosmetic packaging design package and envelope are detachable and can be flattened and recycled after use. The envelope is designed with an easy-to-recognize brand logo. The design is simple and generous. It conforms to the principles of environmental protection, low carbon and economy. The cushioning liner used in the packaging can be made by using die-cutting materials and make full use of materials.
Article source address: http://
Ningbo Wellcome Trading Co., Ltd. , https://www.huike-homecare.com