Now many restaurants will use smart ordering, gently slide on the screen, you can see a variety of menus, just a poke, you can choose the dish you want to eat. But McDonald's, as a big-name chain, is certainly not the only one.
When you walk into a McDonald's store in China, you are likely to see some machines standing next to the ordering table. These are McDonald's smart ordering machines. Customers can complete the ordering process without the involvement of the store clerk. On the smart self-service ordering machine, select the food category-choose the food-choose dine-in or take-out (the scenario considered is quite comprehensive)-choose the payment method. One of the options is more compelling: picking up food at the counter or delivering it by the clerk? Since it is an unmanned self-service order, how does the clerk know which customer ordered which meal and where to sit? It sounds complicated, but it is actually a simple application of smart hardware technology.
When you walk into a McDonald's store in China, you are likely to see some machines standing next to the ordering table. These are McDonald's smart ordering machines. Customers can complete the ordering process without the involvement of the store clerk. On the smart self-service ordering machine, select the food category-choose the food-choose dine-in or take-out (the scenario considered is quite comprehensive)-choose the payment method. One of the options is more compelling: picking up food at the counter or delivering it by the clerk? Since it is an unmanned self-service order, how does the clerk know which customer ordered which meal and where to sit? It sounds complicated, but it is actually a simple application of smart hardware technology.
When customers place an order, they will bring the networked RFID card associated with the order to their table. When the meal in the order is ready, McDonald's staff will find the customer who placed the order through the RFID card and give the meal to them. These intelligent self-service ordering terminals not only reduce labor costs, but also reduce the error rate, which can speed up the reception and ordering speed during peak traffic.
McDonald's automatic ordering machine and interactive terminal
In addition to playing with smart hardware, McDonald's also launched a dedicated mobile software application "i McDonald's" applet, which has about 200,000 visitors per day. On this basis, there are also a large number of new users, and the average user stay time 30 seconds. And the coupons put into the applet give consumers one more reason to return to the store. The store connects the self-service ordering machine and the automatic point ordering and redemption of ordering through the APP with the help of a small program, which has also become a marketing entrance for the store to promote to users.
Behind every purchase record of the user, a unique portrait is formed. Are you a sweetie or meat eater? Which snacks and staple foods are you more interested in? These small details stem from the refined user tag recognition technology behind McDonald's applet.
Feng Lian, vice president of McDonald's China's digital business, said that every customer opens the home page of the i McDonald's applet, and the content presented may be different. "Based on the existing data, we will speculate on the customer's favorite service and will prioritize the corresponding entry."
Not only McDonald's, in fact, many domestic catering companies have also begun to introduce smart catering self-service ordering terminals to reduce the pressure on labor costs and improve customer reception speed and brand image.
Intelligent self-service ordering machine TPS621 comes with a small ticket printing function
Smart dining is more than just smart cash register and digital management of internal inventory, it can also bring users a better experience. There is more room for imagination in the scenarios and applications of smart catering retail.
Brand introduction: Tianbo Smart Hardware focuses on building open smart hardware customized solutions. The products include handheld Android smart terminal series, desktop Android smart terminal series, and cabinet Android smart terminal series. Provide one-stop smart hardware customized solutions. There are successful cases in catering, tourism, hotels, logistics, retail, department stores and other industries.
TAG: Tianbo Smart Hardware Customization + 丨 Smart Cash Register 丨 All-in-One Cash Register 丨 Intelligent All-in-One Machine 丨 Restaurant Cash Register 丨 Order Cash Register 丨 Android Cash Register 丨 Mobile Payment 丨 Smart Hardware 丨 Chain Restaurant 丨 Self-service Intelligent Order Machine 丨Smart dining
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