Recently, the call for “polyester beer bottle†projects inside and outside the beer industry in China “was still the sameâ€. Driven by people from both inside and outside the industry, the “Polyester Bottle Packaging Beer†project is moving toward us and is gradually approaching.
How to treat this upcoming beer packaging revolution? Expert Tip: Never rush to list products that do not meet quality requirements when they do not have the necessary conditions. Note: "Quality is the last word."
Today, China's beverage packaging market is the future of China's beer packaging market. “This is the vision of the “polyester bottle packaging beer†project. The market prospect of PET bottle packaging beer is obvious to all. However, the promotion of PET bottle packaging beer ultimately requires consumers to pay for the “polyester bottle packaging beer†project. On top of that, ensuring product quality is a top priority, and end-users’ word-of-mouth is the “touchstone†of product quality.
Strategic Perspective on the Market of "Polyester Bottle Packaging Beer" Project
In the 1990s, the Chinese beverage packaging market began to change from a glass bottle to a polyester bottle, completing the transition from a glass bottle to a polyester bottle. It can be expected that with the rapid development of the Chinese beer industry, "safe, lightweight and stylish" PET bottle packaging will become the mainstream beer packaging. The increasingly drink-based beer will accelerate the plasticization of beer packaging.
Polyester bottles are lightweight packaging, which combines the advantages of both fashion and large-capacity packaging. They are safe and easy to carry. Group consumption, mobile consumption and gift consumption are the market entry points that can be expected for PET packaging beer compared to can-pack beer.
Alternative product process options
The technological scheme of the beer product depends on the product plan first. In principle, all the beer varieties in the glass bottle can be packaged. Including the traditionally cooked beer that has to be pasteurized after filling and the currently popular aseptically packaged draught beer after membrane filtration, and also the wild beer that has been aseptically packed after high temperature instant sterilizing (UHT) that was once popular.
At present, the pasteurized cooked beer after filling is an old traditional process, accounting for 95% of the Chinese beer market. The advantage of cooked beer is long shelf life, low sales risk, and relatively stable process quality, but due to long time High-temperature treatment, beer has a loss in taste and flavor
The advantage of the aseptically packaged draught beer after membrane filtration is that without the high temperature treatment, beer-rich biologically active substances are retained, and there are advantages in taste, flavor, and nutrition. Since the advent of self-produced beer, it has been a mid-to-high end market for Chinese beer for a long time, and its profitability is strong. However, aseptic packaging puts higher requirements on enterprise management and technological equipment, and the production cost is relatively high. There are certain quality risks.
Aseptically packaged fresh beer after high-temperature transient sterilization (UHT) is a traditional beer type that has been popular in the European market for a long time.
Starting from the concept of maximizing the value of consumers, this high-temperature instant sterilized beer (72°30 seconds temperature-reducing treatment) retains full flavor nutrients at full price. Due to the short time of heat treatment, fresh beer subjected to high-temperature instantaneous sterilization can not only have reliable microbiological safety, but also have no taste flavor and no loss of nutrients of biological macromolecules. It is a relatively more reasonable optimization process scheme, and is also most suitable for poly. Ester bottle packaging. Because of the molding by the blower, the air is directly transported to the aseptic filling machine. After being packaged by the “injection, filling and capping†three-in-one combination machine, the microbial risk is better than that of the glass bottle, especially the recycling glass bottle. The risk of microbiological contamination after aseptic filling is ten times lower, ie one order of magnitude worse. At the same time, due to the long period of traditional pasteurization after packaging, high-temperature-resistant polyester materials can be avoided and the cost is more competitive. Therefore, it is recommended in the alternative product process plan.
The necessary and sufficient conditions for packaging technical equipment
Polyester bottle packaging beer and glass bottle packaging beer, must follow a technical principle: that is, the inherent quality loss of the beer after packaging is reduced to a minimum
As a protein-rich relatively unstable colloidal fluid food, beer is extremely sensitive to oxygen. After being oxidized, the odor of taste is not to mention the flavor, and the shelf life is not guaranteed. In addition, as a gas-containing beverage, abundant CO2 and abundant foam are the main flavors of beer. For this reason, in the filling process, “oxygen-tight, low-temperature pressure-keeping†is a must-have technical condition.
After years of development in filling technology, beer filling has been performed with vacuum and high-purity CO2 back pressure followed by equal pressure filling to complete the transfer of beer from the vat to the packaging (bottle). And there is a second or even a three-time vacuum pumping process in the inner cavity of the bottle to ensure the minimum oxygen content of the filled beer. Since PET bottle can not withstand the vacuum negative pressure (vacuum can cause serious deformation of the bottle body), a long tube should be used for this filling valve to smoothly fill the liquid from the bottom of the bottle.
The full and necessary conditions for PET packaging beer can be attributed to: long tube valve filling, full replacement of CO2, and comprehensive hygiene design to ensure aseptic filling (if required)
"Quality is the last word
In the initial stage of launch of a new product, the quality of the product is probably the most important and the most critical. The most fundamental issue in the promotion of PET packaging beer is product quality.
Some breweries have completed the market initiative and completed the listing of PET bottle packaging beer products on the existing short tube filling machines. There are also some breweries in the PET bottle packaging beer project, the lack of basic conditions hastily listed, serious oxidation of beer products, rough wine taste, normal shelf life can not be guaranteed. This, to a certain extent, corrupted the reputation of PET bottled beer.
Encourage the industry eager to achieve, in the "polyester bottle packaging beer" project, absolutely not when they do not have the conditions, the hurried listing of products that do not meet the quality requirements, now the more low-quality products are sold, the spread of adverse effects The bigger the product is, the more resistance it will have to the promotion of products with formal technical conditions in the future. Notice that "quality is the last word."
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