From the international situation and development trend of label printing using new technologies, RadioFrequency Identification (RFID), In-MouldLabel, Heat-ShrinkLabel, Digital Label Printing (Digital Label Print) Four technologies have sprung up.
Smart label
With the higher and more complete information needs of people in the production, storage, transportation, quality assurance, anti-counterfeiting, management and other aspects of the goods, the traditional bar code label is obviously unable to do so. With the advancement of technology and the application in the field of label production, a brand new, multi-functional, good anti-counterfeiting smart label has begun to be widely used, which will bring new vitality and vitality to the label printing industry.
Smart tags, also known as radio frequency identification tags, are high-tech products in the field of labels and are now playing an important role in product packaging, gradually replacing traditional product labels and barcodes. Smart Label is a rookie in the field of labeling. It has the function of surpassing the traditional label, and it is the crystallization of high-tech printing of labels such as electronics and computers. Compared with traditional identification methods, smart tags (RFID radio frequency identification) are widely used in production, logistics, transportation, medical, anti-counterfeiting, identity verification, etc. in an accurate, safe manner, high anti-counterfeiting function and real-time monitoring of products. Many industries.
In-mold label
In-mold label, also known as in-mold label, is a new label printing form that is different from traditional direct silk screen printing, heat shrink label and self-adhesive label. It can be divided into blow molding in-mold label and injection molding according to labeling method. There are two types of labels in the molding die. It is treated with PP or synthetic paper on the surface, and the back is coated with special hot-melt adhesive to process special label paper. After the label is printed, it is sent to the inside of the mold by a robot, and the hot-melt adhesive resin on the back side of the label is melted by the high temperature extruded by the plastic melt, so that the label is integrated with the container. After the finished product is out, it can be seen that the beautifully printed label is firmly embedded on the surface of the plastic product. The label and the plastic bottle are on the same surface, and it is felt that there is no label color graphic as directly printed on the surface of the bottle body, which is very beautiful. At the same time, it has the functions of anti-counterfeiting, moisture-proof, oil-proof, mildew-proof, acid-base, abrasion-resistant and rubbing. It is safe, environmentally friendly and has high utilization rate.
Heat shrinkable film label
Heat shrinkable packaging is a widely used packaging method in commodity packaging. It can be used to package various types of products. It has the characteristics of transparency, sealing, moisture proof, and assembly. The process and equipment are simple, the packaging cost is low, and the packaging method is low. A wide variety of products, favored by businesses and consumers. The heat shrinkable film label is a part of the label market. It is currently in rapid growth, and its market share is expanding. The annual growth rate is expected to be around 15%, which greatly exceeds the annual growth rate of 5% in the general label market. Become a major highlight of the label printing industry.
Digital label printing technology
In the domestic chemical industry, large suppliers such as Procter & Gamble have turned from direct wire mesh to self-adhesive and shrink film labels in the past few years, which has made the label of the daily chemical industry grow exponentially, but with the growth of business and stability, this growth The speed will not continue, and another logistics field that is not noticed by everyone is quietly developing. In foreign countries, thermal paper, printing paper is very simple in circulation and promotion, but sometimes the requirements for product tracking involve variable Code or anti-counterfeiting requirements, as well as query codes, as well as labels need to be printed twice, or even directly variable personalized printing, are directly related to digital technology.
As far as China is concerned, it is not yet common to adopt the above-mentioned several new technologies for label printing, especially RFID tags and digital label printing technologies. This is mainly because China's label market is still in the development stage. Due to the particularity of the Chinese market, the label field is still in a state of “two heads and light middlesâ€. That is to say, low-grade labels occupy a large number of consumer markets, such as: food. Market and part of the daily market. The second, high-margin label market is still in its infancy. Plastic film substrates such as self-adhesive labels and in-mold labels are extremely versatile, covering daily chemicals, home appliances, toys, batteries, oils, tires, and the automotive industry. And other fields. It is understood that the current use of labels in China is only 50 million square meters, which is lower than 10% of the entire market share of self-adhesive rubber, far lower than 30% of developed countries. In addition, it also shows that it has a large development space and a potential market. We must seize the opportunity and meet the challenge. The application and development of new label printing technology will be promising.
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