However, through the feedback from plastic packaging companies in the Asia Pacific Beauty Fair held recently at Asia's largest cosmetics exhibition, the sustainability of cosmetic bottles seems to be slowly attracting attention.
Packaging companies interviewed at the Cosmoprof Asia held in Hong Kong from November 10th to November 12th have expressed that cosmetic manufacturers are increasingly concerned about topics related to the environment, such as plant-based plastics, recycled content, or the use of pure bamboo. Natural materials and so on.
For example, consumer goods giant Unilever announced on November 15 that it would strive to reduce the environmental footprint of all its products by half. American cosmetics maker Avanti also said that most of the plastic bottles used contain at least 80% of post-consumer recycled resins.
However, industry executives pointed out that for the cosmetics bottle industry, which completely depends on appearance and image to attract people, the attention to environmental protection materials is usually limited. Manufacturers must make every effort to attract consumers by visual effects as much as possible. Eyeballs.
Rick Schofield, president of cosmetics bottle maker Portola Tech International, based in Cumberland, Rhode Island, USA, said: “I believe all cosmetics companies are interested in raising environmental awareness, but from another perspective, cosmetics bottles are entirely based on aesthetics to attract consumption. It is difficult to balance the two."
He said that a major area of ​​concern for packaging manufacturers is recycled content plastics, but due to the appearance of recycled resins is not beautiful enough, its application is sometimes very limited, such as the use of glycol modified PET cosmetic bottles produced by Portola is recycled Resin.
He said: "It is very important for such products to create a clear and transparent effect, and there is a shortage of recycled resins in this area."
However, he also stated that some cosmetic manufacturers have specifically tracked the environmental impact of the products. These companies raised the above issues with Portola at this exhibition.
Schofield said: "Everyone has formed a consensus that will occupy an increasingly important position in the cosmetics industry. From the beginning to the end, we will track the environmental impact of packaging products and clearly explain how to improve the overall positioning of the environment through development strategies. It is our direction to work hard in the future."
He said: "For all packaging suppliers, they have the opportunity to produce packaging that is environmentally friendly, environmentally conscious, and able to meet the needs of the market."
Xing Chun Plastics, a cosmetic molder based in Taiwan, also believes that recycled materials are receiving increasing attention.
Jackie Mantle, general manager of HCL Plastics UK Ltd.'s subsidiary HCP Packaging UK Ltd., said that the company spent a lot of time in mainland China looking for a responsible and qualified supplier of recycled plastics for its local factories. Not easy to find.
She said that if found, Xingzhong Plastics can use up to 20% post-consumer content in many packages, and can further increase the proportion of recycled products in some products as requested by customers.
Xingzhong Plastics has 3,000 employees worldwide and has injection molding plants in China, the United States, and Mexico.
However, the appearance is still crucial in many cosmetic applications, sometimes even first.
Gary Fagan, vice president of sales for Xinghua Plastics's US subsidiary HCP Packaging USA Inc. in Shelton, Connecticut, said that some cosmetic manufacturers have used plant-based biodegradable polylactic acid to inject more environmentally friendly packaging, but due to polylactic acid The aesthetics itself is not good, so only add a layer of paint film on the material.
Mantle said that some brand owners are also skeptical about biomaterials such as polylactic acid. They worry that such materials will not be fully realized unless they can provide better facilities for composting after the end of life of the product. ".
Even some cosmetic manufacturers that launched fully organic products at the show, such as Japanese cosmetics maker Aksa Co. Ltd., said that they have difficulty using recycled plastics or non-petroleum-based plastics.
Kensuke Watanabe, general manager of the company's Tokyo branch, said that its cosmetics are sold in natural and "non-petrochemical additives," but petrochemical-based plastics are used primarily in product packaging.
Watanabe said: “We are interested in [non-petrochemical source packaging], but the price is too high. Our products are mass products, and our regular customers are 4 million people. Sometimes changing to new materials makes people unable to adapt ."
He said that customers do not care much about what their cosmetic bottles are made of.
Bruno Boccardo, business development manager at Brivaplastsrl, a small plastics processor based in Osnago, Italy, and with factories in Italy and China, says that other packaging manufacturers are also trying to increase the recycled resin content of packaging, and the increasingly stringent global regulations for cosmetic bottles are One of the driving forces.
He said that because of the limited size of cosmetics bottles and the relatively small revenue generated from this, which dilute the enthusiasm of manufacturers, many multinational cosmetics manufacturers with many product lines are first considering redesigning packaging for non-cosmetic applications. .
He said: "If manufacturers pay attention to the packaging of shampoo bottles or other such products, they will bring significant benefits."
However, he also stated that Brivaplast has introduced a number of recycled cosmetics bottles this year, including a polypropylene mascara pack containing 50% recycled content. He said the company also plans to introduce recycled content lipstick packaging.
Philippe Milazzo, DuPont's global marketing manager of cosmetics and personal care packaging, also believes that recycled materials are gaining more and more attention, but he said that the cosmetics industry is generally less interested in green packaging than flexible packaging and other industries.
Milazzo said: "Cosmetic brands want to attract customers by creating luxury and dreams. They sell mainly 'elegant and luxurious style' products. They don't want to change their brand image casually."
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