Wal-Mart: Pathfinder for secondary packaging of beverage bottles

As consumers pay more and more attention to environmental issues, retailers and suppliers are looking for innovative secondary packaging that can reduce waste and promote sales.

The retail giant Wal-Mart is one of the leaders in promoting sustainable projects. The chain began implementing the supplier green packaging scorecard system on February 1, 2008, aiming to reduce the use of 5% of packaging materials by 2013. The scorecard system was started on trial in 2007. According to official data released by Wal-Mart, there are now more than 97,000 products from 6371 suppliers entering the system. Matt Kistler, Wal-Mart’s senior vice president for sustainability, mentioned that “letting our suppliers know the value behind sustainable development is very important, including business benefits and environmental protection. In the past year, our scorecard system has achieved Great progress. It is an important responsibility of the supplier to enter new products and continuously update the packaging materials." The scorecard system assesses the sustainability of product packaging primarily through such elements as greenhouse gas emissions, product packaging rates, space utilization, innovation capabilities, the amount of renewable energy used in the packaging process, and the amount of gas emissions in packaging materials. The supplier will get the total score based on the above indicators, and can see the scores of other competitors of similar products.

According to Amy Zettlemoyer-Lazar, head of Sam's Club Member's packaging department, “We will continue to work with members of the company's Packaging Sustainable Value Network to improve various indicators. Through cooperation with suppliers, we have achieved sustainable packaging. Unprecedented results."

ITW Hi-Cone Company drew on the advertising effect of the billboards on the brand of the product, creating the BrandPak brand for sustainable packaging products, and packaging the product in a package with a finely printed logo on the top. Handle. The decorative sleeve labels minimize the amount of packaging material and the photo-degradability of the handle material; that is, even if they are discarded and exposed to sunlight, their materials will gradually be degraded.

The first appearance of the BrandPak packaging form was performed on FruitSimpl's Fruit Smoothies product, and its design was finalized at the Pack Expo in Las Vegas last October. Miller is also applying the BrandPak program on its high-speed packaging line for its alcoholic energy drink Sparks. In addition, Lewis & Clark Brewing Company has also introduced BrandPak packaging solutions on its low speed production line.

“The use of creative designs for small-volume packaging, especially labels on bottled and canned containers, can have a great potential for advertising effects,” said George McClory, ITW Hi-Cone North America’s marketing manager, “Compared to other options. We can use the most basic packaging containers to show the best branding effect. This is an important innovation."

To comply with this trend of minimal use of packaging materials, PakTech has also developed a handle design that can replace the cardboard and shrink wrap. The biggest feature of this kind of top handle is that the beverage cans can be arranged in a stacked manner to form a compact tray-like structure. Several companies are now testing their feasibility. In the coming months, more companies will conduct field tests on this handle in their retail stores. "Our recyclable handles significantly reduce production costs and material waste - about 60 pounds of secondary packaging material per pallet," said Amie Thomas, marketing manager at PakTech.

For those products that use cardboard packaging, the incisions are designed to allow consumers to see the content directly. Zumbiel Packaging, headquartered in Cincinnati, Ohio, USA, introduced a Z-shaped combination package. The company claims that it can save at least 10% of paperboard material by using a cut-out design. In the energy drinks market, this Z-shaped combination package is currently used in the packaging of Amp Energy Drinks and Starbucks DoubleShot products. “This is the best of both worlds: You can not only see high-resolution graphics on the first-level packaging, but you can also advertise the brand's advertising effectiveness on the packaging,” said Tom Zumbiel Jr, marketing director at Zumbiel Packaging. .

In order to meet the requirements of the Wal-Mart scorecard system, Zumbiel has imported special cardboard from overseas, which is lighter and harder. With this change, the package weight can be reduced by 10%. Zumbiel Packaging is also the first paperboard packaging manufacturer in the US beverage industry to obtain FSC certification and has obtained approval for cutting mature wood in well-managed forests.

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