The rapidly evolving Chinese furniture industry is undoubtedly a bloody levy. In order to overcome the storm of international capital operation competition, the brand and scale of furniture enterprises should be large enough, and the simplest way to expand is to go public.
However, behind the boom in the market, industry insiders frequently questioned: What is the real motive of listing in the enterprise, circle money, expand the scale, or enhance the brand? Is the timing of the listing under the industry crisis mature? At this stage, the fog behind these questions is still heavy.
Since the listing of the first furniture company in the furniture industry, the industry's shock has not stopped. First, in the circulation field, Red Star Macalline shouted out the listing in 2012, and then news of the 100-year-old, Huayuanxuan and other plans to list the GEM, and then the information of the listing of Dafuhao Furniture and Jinsheng Home. Now, the industry has reported that the Shenzhen Furniture Industry Association is trying to rely on the listing of exhibitions, stores, industrial education colleges, furniture newspapers and other projects. Different from the hot market in the Internet field in recent years, the more hidden in the furniture industry's listing fever is the secret, even mixed with a certain degree of "insight."
At present, China's furniture industry is a low-cost, high-profit field, and both the boss and the industry are more speculative. To the macro aspect, the enterprise is for the society, and the ideological consciousness of many people has not yet reached this stage. â€
According to industry sources, a furniture company that is rapidly making a listing plan has great signs of “circling moneyâ€. Because its reputation in the industry has not been very good, its design capabilities are weak, many products are mainly based on copy. In the past year or two, it has invested heavily in the purchase of giant industrial parks in an attempt to make profits from land appreciation. According to informed sources in the industry, its capital chain has always had problems, coupled with the large amount of funds invested in industrial parks, liquidity is particularly tight, the pressure on bank loans is greater. Therefore, the company began to make vigorous and proactive efforts by means of spokespersons, marketing propaganda, etc., preparing for the listing, and its attempt to make money was clear.
This also reflects a phenomenon: under the circumstance of the sudden listing of money, some lawless elements use (regulatory) loopholes, and the phenomenon of fraudulent listing has begun to appear. The phenomenon of the new stocks' performance has changed a lot in the past few years. Many new stocks have been listed with countless auras, and soon after the successful listing, the performance has changed. This has caused the investors who bought at the early stage of the listing to suffer a lot of losses. .
It is understandable that furniture companies are listed on a model transformation or brand upgrade. Because many companies understand that the larger the company, the stronger its ability to resist market risks. The pursuit of scale has become the main direction of the future development of many furniture companies. If we rely solely on our own accumulation and rolling development, we are far from meeting the huge capital needs. The absorption of venture capital has become a bottleneck for large-scale furniture enterprises to achieve industrial upgrading and rapid expansion. Therefore, listing is the first choice for furniture enterprises to break through the current predicament.
However, there are also many uncertainties in this. If some companies make strong expansion after listing, and use the various improper means to crack down on competitors after the status of the industry leader, what should be the monopoly of the market and kidnapping related industry chains? If some enterprises that focus on shaping the century-old brand start to arrogantly There is a lack of gradual cultural accumulation and precipitation. Is this encouraging?
According to industry sources, the choice of certain furniture companies to choose to market in the current market environment is in fact "deliberate" - some companies have problems in the capital chain under the market crisis, but the enthusiasm and pace of listing is accelerating.
From the perspective of the macro environment, the appreciation of the renminbi, the rising prices of raw materials, and the adjustment of export tax rebates are surrounded. Under the background of macroeconomic regulation and control, the state has adopted a policy of tightening monetary policy. At present, the overall capital chain of furniture enterprises is quite fragile. It can be seen that under the pressure of both sides, it is not surprising that some of the short-sighted and eagerly-expanding furniture companies are likely to take risks. And the listing of furniture companies caused by a series of listing fever is not groundless, and there is nothing in common.
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