More tactile appeal for carton packaging

More and more high-end products are beginning to use beautiful carton packs. Gary Miller, sales manager of the carton department of Rock-Tenn Company, said: “The effect of holographic effects and metallic effects in the packaging of cosmetics, perfumes, Hair care products For many high-end products, dazzling packaging always gives people a sense of mystery."

The carton pack used by Lise Watier Cosmetiques' Neiges Bleues Eau de Toilette products uses a range of decorating techniques. The 18-pound paperboard was covered with a layer of shiny silver polyester film and hollowed out. The fluttering pattern printed on the box echoed the decorative pattern on the product bottle.

In addition to its visual appeal, this package also provides consumers with a comfortable tactile sensation. Miller said: "The surface of this carton looks and feels like a smooth stainless steel."

Carton packaging can meet the various functions and appearance requirements of goods for packaging. The constant advancement of paperboard materials and decorating technology will ensure that these requirements are met.


Source: "Packaging Materials and Containers"

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