Reporter: First of all, I am very happy to accept some of our interviews. First of all, please ask our netizens and friends to introduce themselves.
Jan van Ooijen: My name is Jan van Ooijen, the chief operating officer of the Sidley Group, and the Sidley Group has a large market in China.
Fulvio Menegotto: My name is Fulvio Menegotto and is the President of the Overseas International Division of the Schindler Group .
John McCarthy: I am John McCarthy, manager of the Baxi Group of Sidley .
Xianghe Furniture City official website recommended search to read: Sanitary Ware Xide Rui Group
Reporter: We know that the company is a global large-scale HVAC company. First of all, I would like to invite you to introduce the development history of the Sidley Group.
FulvioMenegotto: If you trace its history, in fact, the Sidley Group was established only two years ago, and it was merged by two of our group companies into the Sidre Group. However, if it goes back to each brand, the earliest entry into China was at the beginning of 1990, but it was only at the time that it had its own market group company.
Reporter: So after the integration of these big brands, how is the shareholding ratio of each brand divided?
Jan van Ooijen: In fact, in a strict sense, our products are not differentiated by brands, because we have too many brands, of course, there are many more powerful products. For example, Baxi's products have a very high market share throughout Europe, Italy, Spain, and France. In Europe, the entire region of France, Spain, the United Kingdom, and Italy is also quite a market position. When these brands are put together, each has its own characteristics. So now we have integrated these brands of various advantages into China, and it is also the third largest group in the world. If we are single-handed, we are still in the top position.
Reporter: After the integration, what is our global development strategy? Is there any special plan for the Chinese market?
John McCarthy: Mainly about China. In China, we mainly play three brands. The main products of these three brands are aimed at the mid-to-high-end market. In the middle and high-end market, we have refined these three brands, and the high-end market is divided into three different markets. The stage is divided into the market of retail and engineering projects, and there is also a combination of channels, mainly like this.
Jan van Ooijen: In terms of three aspects, first, we have already occupied a very large market share and will continue to increase our share in the Chinese market. In other emerging markets, such as Russia, the Middle East market, we are now investing a lot of energy in these markets, we hope in this piece, and we expect its development speed is very fast, so we also have a long way in this regard. planning.
Second, in terms of product development, we have research and development bases all over the world, mainly in Europe, and each base is very strong. Through some new products, such as the products you saw at this exhibition, and some future products, some high-end problems on these products have already been solved.
Third, we are paying attention to the cost of the entire product. Now we have established some global procurement centers to procure the best resources in the world into our factories for integration, maximizing profits and minimizing costs.
Reporter: How do you view the overall development environment of the Chinese HVAC market? The Chinese government's real estate regulation has continued to this day, and many domestic household enterprises have been affected. In this regard, what countermeasures does the Sidre Group have?
John McCarthy: The Chinese government started to regulate the property about two years ago. It is actually a policy of regulating the entire Chinese economy. In fact, because we are targeting the mid- to high-end market, this is not for us. The impact has an impact on the entire real estate and home furnishing industry, but our bias is because we have some commercial projects that are not relevant in this respect, so the impact on us is relatively small.
In addition, in the future, the products we pursue are adapted to the entire Chinese market. Now China has more, a larger number of moving from commercial housing to affordable housing, and the number of affordable housing is growing. In this case, we will have some plans in the future, for example, there will be some products that are more suitable for the low-end market. At the same time, we will design some low-end products abroad to adapt to the market of China's affordable housing.
Reporter: What development characteristics and bottlenecks do you think China's heating market currently has?
Fulvio Menegotto: In fact, honestly, we have not seen the emergence of bottlenecks in the Chinese market, because the Chinese market still has huge potential for development. For example, we are now ready, there is a development of a condensing furnace. In fact, our condensing furnace currently has a certain market share in China. In the future, the trend of condensing furnaces in China is closely following the footsteps of Europe. The market is now a mature market. At present, although the Chinese government has a regulation on China's economy, the government has paid attention to the construction of high-end products, so we believe that there will be considerable development in this regard.
Reporter: We will definitely bring in some new products and technologies when we participate in this exhibition.
John McCarthy: China is now the world's second largest economy, and China's market is a huge market. In addition to the condensing furnace in the Chinese market, our group also has an important R&D department. Therefore, we must first have a certain investment in the Chinese market. We believe that China will have a large market share in the future. Another, today's new products, there are some new products and new technologies such as heat pump, condensation, etc., we have brought it at this exhibition and show it in all the exhibition areas.
Reporter: This product is generally more connected with developers. We also have a large part of engineering projects. I want to know what are our main marketing channels in the Chinese market? What is the ratio of cooperation with developers and terminal retail? Have you considered trying some emerging channels like e-commerce?
Jan van Ooijen: In the Chinese market, the whole market can be said to be divided into two markets. The market in the north and the developers are closely related, and some developers will pay attention to the market of some low-end products. In the South, there are more mature markets and some developed regions. From the west to the east, the Shanghai area should be a very developed area. These areas are mainly retail-oriented, and decide which product they want to choose based on their individual wishes. Now China is also developing natural gas resources. The West-East Gas Pipeline has entered the second phase of the third phase of such planning, and will soon be opened, giving us the feeling that this is a two-part market.
The current situation in the southern market is, on the one hand, that there is some awareness of purchasing in these areas. On the other hand, for example, some areas have already installed wall-hung boilers, and now there are some markets for secondary replacement. The two aspects are integrated and the speed of development Still relatively fast.
Fulvio Menegotto: As for whether to enter the e-commerce channel, our products have not yet paid attention to this channel. Because first of all, our products use a wall-hung boiler as an example. It is actually a household electrical appliance with relatively high technology content. This involves installation and after-sales service. It is not simply a matter of buying a piece of clothing in Taobao, so this service It's not the same, and we don't have the same installation and after-sales. In addition, the natural gas aspect of the product must have relevant training. In short, it is not as simple as buying a piece of clothing.
Reporter: Last question, 2012 human destruction is certainly not credible, but some people in the industry believe that in 2012, the home industry will feel more pressure. What do we think, what specific targets do we have in 2012?
Jan van Ooijen: First of all, we don't believe in the rumor of the end of the world. As the planning of our entire Sidley Group, in fact, the 2012 issue that everyone talked about is more about communicating an energy and environmental issue. For this problem, our group has already started to prepare for many years, for example, some of our new products, we are using natural gas products, it is combined with the computer, for us, we have been walking At the front end of R&D, today everyone is saying that 2012 will not be destroyed in the world. We are already thinking about what kind of products are needed in the market in 2013, and how to make a better contribution to energy conservation and low carbon.
Reporter: Ok, thank you three, I wish the Sidrick Group to achieve better results this year.
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