The art of dressing is the aesthetic soul of the book. It contains the interconnection and high integration of art and technology, physiology and psychology, beauty and function. Frame art is usually classified as a category in graphic design. This design is a design language that is harmonious with its content. In the design of book frames, the design of the title page is one of the components. It is a bridge between the cover and the inside of the book, and is responsible for the connection between the appearance and the text. This is the biggest feature of the title page design.
For example, in the title page of "Watanabe Eye Photography Collection", most of Watanabe's photographs are landscapes, and the style is light and remote. The cover directly uses a work by Watanabe's eye. The title page follows the style of the cover and the inscription is used. The font is the same as the cover, the screen design is neat and light, and the cloud of smoke under the word "Tianzhu" makes people associate. A row of horizontal English words contrasts with the vertical Chinese characters above, making the picture It will be too simple and plain. This design is just like the author's work. It produces a distant association in the light. The author feels and captures the most moving and poetic scenes in nature, and strives for excellence. The cover and the title page reflect the author's This style temperament. It can be seen that the title page plays a connecting role between the cover and the inside of the book, and it also has the following characteristics: ideological, artistic, harmonious, and novel.
1. Thought: Since the title page is the bridge between the cover and the interior of the book, then its design should reflect the theme of the book content like other designs of the book. A good book design will not ignore the design of the title page. The design is empty and lacks ideology, so it is a flaw in the overall design of the book.
2. Artistic, title page design sometimes uses painting, photography, calligraphy, seal cutting and other forms of design. In order to better build the bridge between the cover and the book content, it is necessary to use the expression method of the appropriate art form. Has aesthetic value.
3. Coordination, the whole of the book is the most important principle of the design of the frame, and everything must comply with this principle. The overall design of the title page in the book cover is only one component, and its design strength and strength must be coordinated and unified with the cover and other designs. No part of the book is designed separately, and all parts are in harmony to produce the beauty of "books".
4. Novelty: Designers must have both inheritance and innovation, and inject innovative design ideas into the design. Modern design not only has aesthetic problems, but also functions, technologies, new materials, and new processes. Designers must constantly absorb modern scientific and technological means, update design concepts, and make the designed works more novel.
The book design is to use its own constituent factors and characteristics to reflect the style of the book. The design of the title page is to reflect the above characteristics through the use of color, text design, layout design, graphics, material selection and structure. Through these designs and Choose to build this bridge.
1. The use of color: the world of thousands, the color of the colors, the perception of the beauty of color is a natural human nature. People have lived in the color environment for a long time, and gradually formed an aesthetic consciousness of color. The various sensory factors are thematic and infectious, and can convey ideas and express certain precise meanings. When we face color, color as a stimulus can make people have different emotional responses and associations: excitement, quietness, gorgeousness, simplicity, brightness, melancholy, coldness, lightness and so on. Design services. "The Secret Education of the Extreme North", when the book opened, it was a mysterious dark blue, with ambiguous words, giving people a profound and mysterious feeling, and some images of ancient Eastern religions. The book tells a mysterious religious story about the East. "Sugiura Nakako Works", this is a book full of the atmosphere of Japanese national life, the title page is bright and rich in color, from purple to rosy on the top, from white in the middle to bright red below, the middle figure is in different colors of kimono, obey The color and image reflect the characteristics of Japanese folk. Color language is a very good tool to express the content of ideas. It can play a big role in the design of the title page. Although some title pages are only blank pages, they look neat and clean. They also express certain ideas in the design. No matter what kind of choice, it must be coordinated with the overall design style of the book in order to play the correct role of the title page in the art of the book.
2. Font design: The text is just like sound, according to its "font" and "combination" changes, you will feel a variety of timbre. The text has a distinct personality. Different books have different temperaments and styles. The design of the font reflects this difference. Each font has its own personality, free writing, solemn bold, and delicate thin line font. , These are the designers choose different fonts according to the book content. There are many options for fonts: drawing fonts, handwriting fonts, computer fonts, clip fonts, defect fonts, special fine fonts, overlapping fonts, etc. For example, Figure 4, this is the title page of a collection of works of the designer, the inscription is the signature of the designer himself, the font is written in handwriting, simple and free. The characters in Figure 5 have different font sizes and English letters with different thicknesses. The contrast is strong, giving people a feeling of uneasiness and jumping. Figure 6 The full-page title page in bold English characters constitute the entire layout, and the hollowing out process is used to make the entire layout delicate and elegant. And rich in change, increase the sense of layering.
3. Layout design: The layout design of the title page mainly reflects the designer's ideas by the area, proportion, density, and position of the layout. The font selection of the pure text title page should be decent, the layout is neat, and the layout is correct. There are many forms of text layout: flush head and tail, flush head and tail, aligned to the center, vertical text, horizontal text, changing text, arranging text into graphics and so on. For example, the English on the upper left corner of the title page in Figure 7 uses action extension techniques to enhance visual impact. The rest of the text is distributed on the edge of the title page, leaving the reader with a lot of room for imagination, while also having a strong modern atmosphere.
4. Graphics: Designers sometimes use painting, photography, and decorative patterns as part of the title page, using these methods to directly reflect the content of the book. On the title page of the book "Using Freedom", the images of several characters show that this is a book about working people. The images of the characters are caricatured, giving a relaxed feeling.
5. The choice of materials: If you compare the book dressing to clothing, the title page is like a shirt in the clothing, which plays a supplementary and supporting role. Shirts can be of different textures, and the title page can also choose different materials to coordinate with other book designs. The material of the title page is generally paper, and sometimes even leather and cloth are used. With the development of economy and science and technology, more materials are used for book binding, and the design is also diversified.
6. Structure: The design of the title page is novel, many of which are reflected from the structure. Many designers are ingenious in structure and change patterns. The structure can reflect the content of the book, and the designer can embody this idea from the structure.
The internal character, temperament and physical health of the person can be reflected from the face and appearance. We can see this multiple relationship between inside and outside in the book design, and the designer observes the temperament revealed from the inside of the book. Analyze the internal image of the potential, so that the essential things are prominently displayed, showing a "vivid face". This presentation is not only done from the cover, but also through the overall design of the book. The title page is a part of the overall design. Due to the treatment of colors, fonts, layouts, graphics, materials, and structures, it presents the personality style of the book, and at the same time plays the role of connecting the appearance with the text. Is an indispensable part.
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Features
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