Ceramic Keywords: Restructuring Product System, Fine Management, Channel Sinking Sheng Debao Ceramics General Manager Luo Jiancheng pointed out at the annual meeting that in 2012 Shengdebao will reorganize the product system and focus on the whole product in terms of business ideas. The system conducts resource integration.
Debao Ceramics
Keywords: recombinant product system, refined management, channel sinking
Luo Jiancheng, general manager of Shengdebao Ceramics Guangdong Department, pointed out at the annual meeting that in 2012, Shengdebao will reorganize the product system and integrate resources into the entire product system in terms of business ideas. The ceramic product brand will also be divided into three - Saint Debao, British nobles, St. Anna Stone, agents can choose to operate any one or more products in combination with local market demand and their own specialties.
At the same time as the reorganization of the product system, Shengdebao Ceramics will also carry out detailed management planning. At present, the company's sales structure has been divided into two major departments: porcelain, antique, full glaze, thin plate and microcrystalline. The two main departments have their own main lines of management and components, the classification of product systems, and brand management. Refinement, specialization of personnel development.
In terms of channels, Shengdebao will expand its national direct sales stores, deepen the channel sinking plan, and further expand the mainland markets such as Jiangsu, Shandong, Henan, Hebei, and Anhui to achieve a new round of expansion toward the national strategy.
LUNGO Ceramics
Keywords: new product introduction
At the annual meeting, LUNGO Ceramics highlighted nearly 20 high-end new products such as microcrystalline stone, thin plate and porcelain. Among them, LUNGO ceramic Q7 series inkjet microcrystalline stone adopts the world's leading HDMI high-definition digital inkjet printing technology, combined with the most advanced micro-crystal composite technology, green environmental protection as the starting point, to restore stone texture, beyond the stone material sense as the goal. Becoming a milestone in the history of LUNGO ceramics; LUNGO ceramic DHD inkjet sheet, leading the ultra-thin, low-carbon ceramics trend, using the industry-leading 3D West Lake inkjet printing technology on the basis of low-carbon ceramic thin-wall tiles, making the layout color More beautiful, imitation marble texture is more clear, three-dimensional layering is more intense, and the color is excessively natural; LUNGO ceramics 2011 new piece of real stone still series of phoenix 2.0 3D digital inkjet series products, using the industry's latest 3D inkjet printing technology, Already Spanish high-grade ink as soon as possible, the achievement of high-definition tile, high-quality, multi-color, Li Tian style of the pinnacle, as the industry photo-reduced stone, wallpaper, fabric and other realistic effects, the effect is the best in the industry.
New Zhongyuan Group
Keywords: entering the building materials industry, EP sheet, creating image
Chen Xingwen, vice president of Xinzhongyuan Group, said at the annual meeting that Zhongyuan Group can develop towards Xinzhongyuan Building Materials, advance to the degree of specialization of products, marketing and services, and jointly show the brand advantage of Xinzhongyuan with dealers. He also introduced that in July 2011, the new Zhongyuan Jiangxi Marketing Center was grandly opened, which means that the production and sales layout of the six major marketing centers and the three major direct-operating branches have been completed, forming a strong competitive advantage in the industry.
Xinzhongyuan Ceramics also deliberately showed the production process and market prospects of 2011 new Zhongyuan ceramic key new EP sheet technology to outstanding distributors to enhance the confidence of dealers.
Xinzhongyuan also spent huge sums of money to renovate the large exhibition hall of nearly 10,000 square meters. The brand-new five-star exhibition hall has undergone tremendous changes in visual effects, and the display function is more powerful. The complete range of polished tiles, microcrystalline stones, thin plates, antique bricks, porcelain tiles and sanitary products are displayed in different styles to meet various types. Group purchase owners and foreign customers and other customers to visit the purchase demand.
From the series of actions of Xinzhongyuan, it can be seen that the marketing strategy of New Zhongyuan next year is still based on the brand. On the basis of the original products, try to update the image to give the consumer market a fresh feeling.
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