Since the beginning of this year, the news of the eruption of the store in the home market has been endless, and the news that Xiangjiang Home lost the Chongqing market has once again shocked the industry. In addition to the introduction of related real estate policies, the escalation of operating costs in all aspects is also an important reason.
According to the analysis of the trend of the home market this year, industry experts are pessimistic about the future development of the industry. The reporter's investigation found that although the current market development is more difficult, in fact, traditional enterprises can still find their own development space.
Although the traditional store management is constrained by factors such as the sluggish status quo and high rents, it is undeniable that it still has strong competitiveness. As a large-sized durable goods, furniture has a long service life, so consumers' purchases tend to be rational. The store business model has the advantage of service. Under the guidance of inherent consumption habits, this model is still the first choice for most consumers.
This year is a year of revolutionization of home business e-commerce. Many home building materials companies are trying to get rid of the current industry dilemma by taking the e-commerce road. The well-known American building materials business Debao also reported the cooperation with Jingdong Mall after closing the Chinese physical store. It seems that e-commerce has become the choice of countless home furnishing enterprises.
For the localization of services that have been plaguing e-commerce companies, most home furnishing companies choose to adopt the O2O model, which is the combination of online purchase and offline experience, in order to eliminate the doubts of online shopping.
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