On May 20th, LED lighting has the characteristics of energy saving, longevity and environmental protection. It is optimistic for the government and the industry. The government has also supported LED lighting as a green light source to replace traditional lighting. According to insiders, during the "Twelfth Five-Year Plan" period, the state will invest 1 billion yuan in financial subsidies to promote LED products. The main products involved include LED street lights, LED tunnel lights, LED downlights, and reflective self-ballasted LED lights. It is foreseeable that in the field of public lighting and commercial lighting, with the support of national and local governments, LED lighting will occupy a larger share of engineering procurement. However, in the civilian lighting market, where the market is wider and the energy-saving benefits are greater, LED lighting has not been allowed to enter for a long time.
Save money, save electricity and not open the LED civilian market
In the development of lighting sources, in order to reduce the cost of replacement for users, the design of lamps has a relationship of inheritance and development. For example, when energy-saving lamps replace incandescent lamps, they still inherit the shape of incandescent bulbs, but they also develop. New lighting fixtures such as T8 lamps, which have now become the mainstream of home interior lighting. In order to open the civilian market, the LED industry is now designing LED lamps into alternative ways, focusing on LED bulbs and tube products, hoping to replace energy-saving lamps and enter home lighting. However, for ordinary consumers, one LED lamp has a high price, and secondly, it does not feel deeply about its environmental protection and energy saving characteristics. Even if the replacement cost is reduced, few people will choose unfamiliar LED lighting.
In addition, consumers are not very concerned about the characteristics of LED power saving. Wan Xiaocheng, vice chairman of Zhaoxin Group, believes that universal LED lighting can't just play "energy-saving cards". "Now people mention that LED is energy-saving and has a long life. For the family, the electricity bill for lighting is only a small part of the cost of living. Saving more than a dozen yuan a year can't be touched by ordinary consumers. LED lights can be developed in the direction of artistic and intelligent lighting, so that consumers can feel it. The lighting quality is improved.†Cree China also admitted that the replacement of traditional light sources is not the strength of LED.
Home improvement market LED lighting is popular
Compared with the cold illumination of LED lighting in daily lighting, LED lighting has become a consumer's fragrance in the home improvement market. According to a designer from Nanjing, the mainstream lighting for home decoration is energy-saving lamps and LED lamps. Although the price of LED lamps is more expensive than ordinary energy-saving lamps, the advantages of LEDs are also obvious. The customers in his hands are 80%. The LED is selected as the illumination source.
In the home improvement market, why do consumers prefer LED light sources?
In terms of the characteristics of LEDs, LED chip products are small, very thin, and can be spotted, linear and planar, so the shape can be varied and varied, and is not limited by traditional light sources. Therefore, the design of product shapes can be ever-changing. Artistic styling and art design can be played through the ever-changing LED chips. The LED lamp has no ghosting, high luminous flux, easy control of light distribution, anti-collision, instant start, etc. It is also very suitable for home lighting. For the pursuit of personalized home improvement market, LED lighting has a novel design, strange shape, compared to traditional lamps, naturally more like consumers.
For designers, LED light sources can achieve better decorative effects than traditional lighting, and with considerable profit margins, home improvement designers are also happy to recommend consumers to use LED light sources. In the home improvement market, designers are important influencers of customers purchasing products.
From the perspective of consumers, consumers in the home improvement market are much less sensitive to price than other consumers. In order to achieve satisfactory results, they are also willing to accept the introduction of shopping guides, so that they can systematically understand LEDs. The advantages of lighting. In addition, in the home improvement market, consumers can have a deeper experience of the light-sensing characteristics of LED lights, and it is more prone to purchase impulses.
In summary, in the promotion stage of LED lighting, LED home improvement lighting may be more likely to open than the LED bulbs, lamps and other alternative lighting, and enter thousands of households. LED lighting companies should be on the whole line, not just staring at the R&D and production of LED alternative light sources, waiting for the arrival of LED lighting era. The home improvement lighting market has high added value and strong purchasing power. If LED lighting companies can combine their own research and development advantages to produce more lighting products that meet the characteristics of LED light source, it is believed that consumers will start from accepting LED home lighting and finally realize LED lighting. Fully popularized.
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