This June 1st, as a parent, you can move Disneyland, the zoo, and the parent-child park home to create a unique animation kingdom for your child. According to data from Tmall, in 2012, anime furniture accounted for more than one-third of children's furniture online sales, becoming the favorite type of furniture for children.
At the Shenzhen Cultural Fair held on May 17th, the animation brands such as Xiong Daxiong II, Aihu and Wukong were all unveiled. The “Wukong†jointly developed by Zhuhai Sky Culture Communication Co., Ltd. and Guangzhou Cool Manju Animation Technology Co., Ltd. Creative anime children's furniture also made its debut, and the first product was launched in Tmall. At the scene of the fair, dozens of furniture including wardrobes, beds, desks, etc. attracted the attention of visitors.
It is understood that less than two years into the Tmall, the cool children's furniture has become the sales champion of the children's home category on the platform with its lively and lovely animation style. On November 11, 2012, the sales of children's furniture products entered the top ten of the household category, becoming a veritable "black horse."
According to Mr. Zhang Guohui, the brand director of Cool Manju, his company has successively obtained the official authorization of the world's top animation brands including Wukong, Aihu, Disney, Hello Kitty, Doraemon, Altman, and Cherry Maruko. Among them, Disney series home is the children's favorite children's animation image products, and currently has more than 1,000 online sales.
Since April of this year, on the basis of the anime image, Coolman has also launched a unique personality DIY custom furniture. As long as the children and parents choose the nearly 10 pieces of furniture style and picture materials provided by Coolman Residence, they will be sent to the cool online designers and communicate with each other. Finally, the designers will provide parents with design customization plans and renderings. After being confirmed by the parents, 15 days later, the cool house can be shipped. It is understood that the price of this personalized customization is about 30% more expensive than the price of the ordinary anime image, but after more than a month, many parents have come to consult.
The potential of the children's furniture market is huge. On August 1, 2012, the General Technical Conditions for Children's Furniture was officially implemented. As the country's first professional furniture standard for children aged 3-14, based on the main technical indicators required by other furniture, according to the characteristics of children, the structural safety, harmful substance content, flame retardant performance of children's furniture and Warning signs, etc. have made more detailed and specific mandatory regulations. The introduction of the national standard also allowed parents to strengthen their attention to children's furniture.
According to the introduction of Tmall's household goods, the children's furniture sold on Tmall must meet the requirements of the new national standard for children's furniture before going online. For example, the plate requirements are at least E1, all corners must be rounded, must have Anti-falling device, cabinets must have venting holes, etc.
It is understood that because the optional furniture for offline children is lower than the online, online has become the main battlefield for the purchase of children's furniture. On Tmall, the overall turnover of children's furniture has reached 5% in the category of furniture, and the single item of children's bed can account for 25% of the total number of bed sales. The market potential of children's furniture has also attracted the attention of many furniture companies. For example, traditional furniture companies such as Lin's Wood, Dalin, Hebu, Huari Furniture have also opened up children's furniture areas on the Internet.
Among them, anime furniture has become a dark horse in children's furniture. In the current children's furniture brand, cool, colorful life, more love, Songbao Kingdom, I love my family and pine nuts, etc., have begun to pay attention to the animation market.
Source: Guangdong News Network
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