In recent years, with the improvement of people's pursuit of quality of home life, the demand for the furniture industry has also prospered. With the emergence of multiple operating modes of furniture stores, the competition between the industries has brought new demands and challenges to the furniture mall.
According to relevant sources, although the commodity market of furniture stores has broad prospects, the competition is still fierce and cruel. The reporter visited some well-known furniture stores, and some responsible persons of the shopping malls said that the sales volume this year has generally declined compared with the same period of last year. The sales of some shopping malls even shrinked continuously, which led to the phenomenon of the withdrawal of sellers. The whole traditional furniture market was in a downturn, and the investment in furniture stores encountered new bottlenecks.
Traditional furniture malls mainly use “collecting rents†to obtain economic benefits. Shopping malls with well-known brands in China include Red Star Macalline, Jimei Home, and Real Home. This type of model requires operators to have branding and promotion skills and management skills. It stems from the single and limited form of its existence, and the goods are transmitted to the consumers through the manufacturers, dealers, and shopping malls. Therefore, the transportation costs and labor costs of goods from the factory to the sale are naturally increased. This is one of the main reasons why commodity prices in the furniture industry have remained high for many years.
In the situation that the purchasing power of the market is declining, traditional furniture malls stimulate consumers' desire to purchase through different promotion methods, which drives the demand of the market. At this time, Xianghe House's self-operated furniture shopping mall has its own unique operation mode, and its concept of “lowest price and quality assurance†appears in people's sights.
In the face of increasingly fierce market competition, the price is one of the factors that can attract consumers.
According to the reporter's visit, all the products of the self-operated model furniture store of Xianghe House crossed the multiple links of agents and dealers and purchased directly from the manufacturers. Furniture sales, logistics and distribution, on-site installation, after-sales service and other links are responsible for the store, saving the manpower and high-cost store rental costs of the intermediate multi-tier dealers. What the Xianghe House earns is the price difference between the manufacturer's cost price and transportation costs.
Insiders of Xianghe Home revealed that in the context of the development bottleneck of the furniture industry, they dared to try the self-operated model of furniture, solve the problem of pre-sale, sale and after-sales industry chain of the market, and proposed that “the furniture sold will be sold for more than 70 yearsâ€. The service tenet is derived from their own standard service system with self-operated core and efficient logistics distribution installation team. The biggest advantage of self-operating is that it provides consumers with high quality and low price products while also doing service. Intimate and normative.
Under the circumstance of the new operation mode, the operation mode of traditional furniture shopping malls has been affected. In 2012, when the overall furniture market was sluggish, many furniture stores tried to operate e-commerce, but they also encountered a fatal development bottleneck in which dealer prices could not be unified. This also means that if you want to have a place in the market, you must always pay attention to changes in the market and adjust and formulate corresponding strategies in a timely manner. With the rapid development of the Internet and the rejuvenation of the consumer population, e-commerce has become a target for the future development of the furniture market.
According to senior experts in the industry, in the future furniture stores, re-integration of internal resource links, cost savings and unique innovative operation modes will be the main direction of the development of the furniture market in the next few years. And all these changes must be based on the adjustment of the operating model.
The future furniture market is an era of meager profit. Will traditional furniture stores adjust their old models to cater to market changes in the future, and the new pioneers – the home of the self-operated model furniture store in the home of Xiang He, will bring new opportunities to the traditional furniture industry that is declining. ?
Regardless of the outcome, I believe that as long as we can provide consumers with high-quality, low-cost furniture products, and have convenient and perfect after-sales service guarantee, they will win the favor and attention of consumers, and the entire depressed furniture market will usher in new Spring.
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