[Reporter]: Hello, Mr. Fang! Thank you very much for accepting our interview. I participated in your exhibition last year. At that time, I launched a bathtub that can also make hot springs at home. What new products will be brought to you at this year's show? Can you introduce them?
[Fang Huihua]: This year not only brought new products, but also brought a new brand called “ Smart Wash â€, which is a high-end smart bathroom brand.
When it comes to new products, no matter which brand is launched every year, the focus will be on bathtubs, bath cabinets and smart steam rooms. This year we brought a brand new inverter bath, and also brought two very avant-garde, simple, stylish but full of the technology of the bath room, I believe will become a classic.
We also feel that there are more people who pay attention to our products, and there are more merchants that give us affirmation. This year, we have launched a number of rural-style bathroom cabinets, which is our focus.
Huamei Marketing Director Fang Huihua
Marketing strategy: brand is the long-term behavior to change is innovation
[Reporter]: What changes have been made to the target population and marketing strategy?
[Fang Huihua]: Enterprise branding is a long-term behavior. We rarely do some things deliberately. We will definitely do our products, promotion and marketing around the positioning of the brand. Many of our things may not change at will, we will strengthen ourselves. The direction and goal are going down, and what is going to change is innovation.
There are many aspects to innovation, including product innovation. We are a leisure bathroom, boldly advancing into the smart bathroom industry, which is an innovation for us. This time, the smart bathroom is not alone. There is a heavyweight partner. We have also taken the road of an innovative model. We have entered a new field through the innovation of marketing model and become a new industry to cater to consumption. By.
E-commerce platform: e-commerce can not ignore the advantages of small products
[Reporter]: In the past few years, we have been raising e-commerce. Many companies have achieved good benefits through e-commerce. Do you think that e-commerce will not be a major breakthrough for a company, or what is your channel innovation? New opinion?
[Fang Huihua]: E-commerce must be a channel, but how fast this channel grows depends on many factors. The building materials industry is also divided into many categories, some small things, low-value things, and e-commerce routes. It's a bit better, the speed of development will be faster, but some products with high value, relatively complex structure, relatively large products, the speed of development will be slower, but I always think that electronic networks, e-commerce, line providers really It is a carrier and channel that cannot be ignored in the future.
Always pay attention to consumers not to be onlookers
[Reporter]: This year is a year of change. Our home network was revised in May. From the perspective of your experience, you want to change the direction of your home portal.
[Fang Huihua]: Whether it is Huameijia or Pacific Home Network, there is only one purpose, to serve consumers well, to serve the people well, we must always pay attention to consumers. When we put energy and wisdom on consumers, we don't do bad things.
Judging whether a network, channel or platform is good or bad, the most convenient is whether it can be convenient for ordinary people, consumers and businesses. The most important thing is not bystanders. The most important thing is to experience it personally and personally.
[Reporter]: There is still a new action this year. We have made an IPad magazine in preference to other media. It is the first in the media. In the iPad magazine, if you want to put the company's products on the magazine. What effect do you hope to achieve?
[Fang Huihua]: When people turn to that page, they are not willing to turn over the next page.
[Reporter]: Ok, thank you very much for accepting our interview.
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