If someone asks, "Which technology is the hottest in the printing industry?" I believe 90 of the 100 people will answer "digital printing."
Indeed, in today's global economic downturn, and today in the overall decline of the printing industry, digital printing is like a wonderful flower growing against the trend, continuing to maintain a double-digit annual growth rate. The application of digital printing started in the fields of text printing and quick printing. Now, in these two fields, digital printing has replaced offset printing as the mainstream printing technology. In the fields of commercial printing, book printing and packaging printing, digital printing is also spreading rapidly, grabbing the market share that belongs to traditional printing. Now, digital printing has begun to enter the label printing market again. Some of the digital printing equipment specifically for label printing exhibited at the 8th Beijing International Printing Technology Exhibition (CHINAPRINT2013) just confirmed this trend of development.
Leading vocals of overseas manufacturing companies, digital printing originated in Europe and America. At present, manufacturers from Europe and America are leading in the global market, and the label printing market is naturally no exception. At CHINAPRINT2013, many overseas manufacturers exhibited exhibited label digital printing machines, among which, HP and Epson were the most concerned.
Hewlett-Packard is a leading manufacturer of digital printing technology. At the CHINAPRINT 2013 exhibition, HP's booth is also one of the largest. There are many digital printing systems that HP can provide. In order to facilitate the visit, HP divides the booths according to different application fields. Label printing is one of them. In this exhibition, HP's key digital printing machine for label printing is the HPIndigoWS4600 / WS6600 two web digital printing machines. As for the advancement and performance of HPIndigo digital printing presses, there is no need to elaborate, but just looking at the tens of thousands of HP label digital printing press visitors during the exhibition is enough to explain everything.
At CHINAPRINT2013, another digital label printer that attracted attention was SurePressL-4033AW from Epson. The first major debut of this product that came out this year was at CHINAPRINT2013, which shows Epson's emphasis on the Chinese label market.
As we all know, Epson dominates the printing industry from digital proofing. Epson's SurePressL-4033AW digital label printer also inherits Epson's consistently excellent print quality. It uses 7-color ink for printing, so Epson's digital printing quality is difficult for other manufacturers to surpass.
Hewlett-Packard and Epson, one using electronic ink technology and one using inkjet printer technology, the two companies have different advantages but are widely concerned but the same, perhaps it also implies that the mainstream technologies of digital printing, electrostatic and inkjet Will coexist for a long time.
However, because CHINAPRINT2013 is not an exhibition specifically for the field of label printing and printing, some well-known digital printing manufacturers in the field of label printing, such as Xeikon and Dust, have not participated in the exhibition. Other digital printing manufacturers, including Fuji Xerox , Kodak, Canon, Ricoh, Konica Minolta, etc., did not focus on label printing, so regarding the achievements of foreign digital printing manufacturers in the field of label printing, you may have to wait until the real label printing exhibition. Parting.
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