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The biggest challenge for printing companies to carry out online printing is not simply to physically transfer printed materials to the Internet for online sales, but how to accurately locate their potential customers through a suitable promotion plan and complete the purchase behavior. . This may be considered by the printing company's existing sales team as a threat to its existing business, but it is not, because online printing is usually done by the original printing salesman. A successful salesperson who masters core sales skills can be handy whether it's face-to-face with customers or through telemarketing. All he needs to do is to port this sales skill to the web printing platform. This is not to say that the web printing platform can fulfill all the functions of the existing sales team. In fact, not all businesses can be sold online. Nowadays, more and more printing companies are beginning to let online printing platforms undertake to build customer trust and bring new business to the sales team. The author believes that network printing is not a substitute for a well-functioning business of a printing company, but that the success of an existing excellent business is copied to the network, thereby upgrading the sales strategy.
When the printing company decides to develop the network printing business, the following questions need to be answered according to the actual business situation.
(1) In terms of equipment capacity, in the case of meeting existing services, does the existing equipment have idle processing capacity to print more business?
(2) Can current printing companies get enough profits from every printing business?
(3) How many of the orders received by the printing company are duplicate jobs? Does the customer service it provides really bring tangible benefits to the processing of repeat orders? Can existing processes be automated?
The above content is selected from Keyin Media. Printing Technology ·Digital Graphic Arts , No.11, 2012, please pay attention to the journal channel for more journal content . Click on the latest journal content to enter the electronic journal channel of Keyin.com.
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