Luban is one of the most influential legends in Chinese history. He is also the most famous engineer in Chinese history, the greatest inventor, and he is regarded as the ancestor of the hundred workers. Today, he is not only the carpenter's founder, Luban has become a symbol of the industrious wisdom of Chinese children. Recently, the "Luban Culture Festival" that Red Star Macalline will hold on July 20 is quickly focusing on public attention. The event invited China's top business leaders, well-known cultural scholars, public intellectuals, entertainment stars, and the Shanghai China Art Palace to discuss the "wood culture" of Lu Ban, the ancestor of Baigong, trying to interpret Luban spirit from a modern perspective and inherit the Chinese excellent culture. .
The birth of Lugong in 2520
Luban was born in 507 BC. This year is the 2520th anniversary of Lu Ban’s birth. According to research, Luban is an early Chinese natural scientist who has superhuman accomplishments in mathematics, physics, engineering, astronomy, aesthetics, and design. The spiritual characteristics of Lu Ban’s flickering roots, focus on special research, meticulousness, and strong skills are often referred to as “Luban spirit†by later generations. The people and nature they advocate are in harmony with each other. The concept of harmonious innovation is still the ultimate ideal of humanity, and this excellent spiritual quality is also extremely important for the development of the enterprise.
In fact, successful people in many fields in China are flashing the spirit of contemporary Luban. In the past three decades, the miracle of China's economic development has been obvious to all. Many industries have emerged as outstanding enterprises that focus on innovation. The 27-year-old Red Star Macalline, which focuses on the home industry, is one of them. In 27 years, from local small factories to industry leaders, from being independent to the economy, from product sales to value export, the development of Red Star Macalline is the best interpretation of Luban spirit.
Through the "Luban Cultural Festival", Red Star Macalline has taken over the latest baton from the hands of history, and focused on the innovation culture and the long-term development of the service industry with the powerful strength of the home circulation platform. In contrast to the impetuous atmosphere of the current economic society, the rediscovery and promotion of the "Luban spirit" has a richer practical significance.
Exploring the "wood culture" everyone can be a Luban biography
With the evolution of the Luban spirit in the past, Luban's ideological system was gradually summarized into a complete cultural system by descendants. This is the "wood culture" that is an important part of Chinese culture. Compared with the Confucian culture advocates "cultivating Qi Zhiping", "Wood Culture" advocates hands-on practice, innovation and focus, harmony between man and nature and protection of the environment. If Confucianism cultivates a gentle and gentle gentleman, then the "wood culture" cultivates a grassroot hero who focuses on innovation. Due to profound historical reasons, the “wooden culture†created by Luban has not been widely recognized by later generations, which is in stark contrast to the “prestigious†of Confucian culture in the Chinese cultural field.
As a foundation of traditional Chinese culture for more than 2,000 years, Confucian culture pays attention to the worship of ancestors and the maintenance of tradition. In modern society, the expression of this cultural gene is the obedience to the pioneers, and it is difficult to expand into new areas. At the same time, due to the limitations of the times, the ancient Chinese Confucian intellectuals regarded "learning and being good" as the only way to success in life. This kind of cultural gene is manifested in the modern society as the high school fever of the contemporary college students. In addition, Confucianism pays attention to moral cultivation and ethical education, which makes people pay insufficient attention to specific skills in practice. The so-called "singularity and skill" of the ancients and the order of "scholars and peasants" are all manifestations of this cultural psychology.
Compared with Confucianism as a social science, the inheritance of natural science represented by "wood culture" is relatively backward. As of modern times, China’s new economy started late, and the impetuous psychology of quick success and instant benefit has caused China to fail to form a good “wood culture ecologyâ€.
However, the elites of the Luban Cultural Festival agreed that history cannot be rewritten, but looking back at history can take care of the present. The Chinese economy has been closely integrated with the global economy and many excellent industrial workers, scientists and entrepreneurs have been born. In the process of practicing the Chinese dream, the Luban spirit, which is the core of the "wood culture", is still the talent potential that can be activated at any time in ordinary individuals. And we only need to start from ourselves, focus on the field in which we are working, and be a meticulous Luban successor.
Focusing on the home industry for more than 30 years, the car was built. In the past 27 years, he founded Red Star Macalline as a giant in China's home circulation industry, opening 115 stores in 85 cities across the country. Regardless of professional origin or spiritual heritage, Mr. Che Jianxin is an outstanding representative of the modern Luban spirit.
In analogy, Ren Zhengfei, who specializes in communications, eventually built Huawei's Fortune 500. Ma Yun, who focuses on e-commerce, has now created a respectable representative of Alibaba and other representatives of Luban.
Revival Luban practice red star Mei Kailong as the first soldier
Successful people in their respective fields have already clarified the path of Luban spirit, and the whole "wood culture" needs the deep participation of enterprises. Only enterprises can effectively integrate the innovation and wisdom of engineers, designers and scientists. Through the mobilization of internal resources, we can truly release the innovation energy and establish an enterprise-led innovation ecosystem.
It is reported that as the initiator of the event, Red Star Macalline under the leadership of Mr. Che Jianxin has implemented the above concepts for many years. As the leading brand in China's home furnishing industry, Red Star Macalline will always focus on the innovation of home circulation business model, with the mission of “improving the taste of Chinese peopleâ€. Through continuous gathering of industry experts, the aggregate supply chain, with the scale advantage of the national 100 MALL, let more consumers transform to quality home.
As an integrator of the industry, Red Star Macalline has always been committed to building a sound innovation ecosystem in the upstream and downstream of the industry chain. In September 2011, Red Star Macalline and China Red Star Awards jointly launched the Red Star DreamWorks Program, which launched a design promotion plan with “copyright brokerage and design transaction†as the core operation mode, and protected copyright protection original design from the source of the industry chain. At the same time, promote the design and market docking, and promote the industry's innovation and upgrading.
Since 2012, Red Star Macalline has participated in the Milan International Home Furnishing Exhibition with Chinese original strength for two consecutive years. As a cultural ambassador, it has successfully built a bridge and platform for cultural exchanges between China and foreign countries, and has won China's respect for culture and brand in the world.
Some commentators pointed out that in the new wave of national innovation, Red Star Macalline “Luban Culture Festival†pays tribute to the innovation sages and reflects on the innovative culture, which will be a good demonstration for the inheritance of Chinese traditional culture.
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