“The rise in the price of wood products is an inevitable trend, as the environmental protection concept of wood producing areas such as Africa, South America and Southeast Asia has increased, resulting in a decrease in export timber.†The rise in upstream timber prices has also driven the prices of downstream products. In the first half of the year, the retail price of some products of Shengxiang Floor was increased by 5%, and the increase was not significant compared with the peers. Industry insiders predict that the price of log flooring, led by the icon, is bound to continue to rise.
Among the precious wood species, such as the fragrant rosewood, the selection in March was reported to be 4000-8000 yuan/kg, and the price reached 9000-11,000 yuan/kg at the end of August. Another example is the Vietnamese huanghuali, driven by the investment boom. The price of Vietnamese huanghuali rose. At the beginning of last year, Vietnam's huanghuali was reported to be more than 300,000 yuan/ton. By May, Vietnam's huanghuali was reported to be 500,000 yuan/ton. After October, the price was over 700,000 yuan/ton. Soaring to nearly 900,000 yuan / ton, in addition, the prices of common wood species, such as flowers, rubber and wood, also rose rapidly. For example, the price of Bahua plate at the beginning of the year was reported at around 12,000 yuan/m3, and it has climbed to 15,000 yuan/m3 in August; the price of rubber wood has increased by more than 500 yuan/m3 compared with the beginning of the year. The reporter learned from the sheet producers and flooring companies that the recent domestic and international plates have raised prices in the same way, ranging from about 10% to 40%.
Anti-up strategy: floor price adjustment "small step jump", ready to open online shopping platform
"Price adjustment, orders may continue to decline; not adjusted, profits are affected." Solid wood flooring business is extremely troubled by the pressure of price increases, rising costs, let him dilemma. “The adjustment of the ex-factory price will directly lead to the decline of orders. In the past few months, the average increase of one square meter of solid wood flooring has averaged around 2%. The previous solid wood flooring of more than 100 square meters is almost impossible to find.†Zhejiang Nanxun Flooring Shang also said that its timber is mainly from Southeast Asia and Africa. As the governments in these areas have restricted the export of timber, the export volume of timber has been declining, resulting in rising prices. "Like Longfeng Tan rose 15 yuan per square meter last year, and now the price is around 330 yuan / square meter." Shengxiang floor people said that a ton of solid wood raw materials, only freight has risen nearly 300 yuan. In addition to labor costs and manufacturers selling facade rents, floor price adjustments can only be "small steps".
Faced with the pressure brought by the rising prices of building materials, many flooring manufacturers are also rethinking the current status of industry development, such as the quality of products and services, and the homogenization of products. Industry insiders have proposed to strengthen the innovation of flooring companies, such as developing new products and increasing the added value of products. Many flooring companies are also actively innovating product marketing models, opening up new marketing channels online malls, and exploring ways to develop against the trend in various ways.
However, it is worth reminding consumers that the floor is different from the general standardized products. After the floor is sold, a series of services such as installation, maintenance and repair are required. No matter which way consumers buy the floor, they need to examine their comprehensive service capabilities and brand credibility.
Cabinet wardrobe price visits with wood up nearly 15%
Recently, the reporter visited the price of wood that is very sensitive to the home furnishing industry in several large building materials markets in Hexi. It is understood that from last year to August this year, the price of many wood raw materials rose by nearly 15%, and the prices of the plates followed the price increase. Many of the overall wardrobe products also increased their prices, and the increase rate also approached 15%. The resulting "butterfly effect" has led many ordinary consumers to re-select the guerrillas to customize at their own decoration sites.
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