For cabinet companies, how to sell cabinet products better is the essence of business. In today's market environment, in order to sell well cabinets, in addition to the quality of the product itself, marketing is also essential. With the advent of the Internet age, how to use the network platform for brand marketing has become a hot topic for all cabinet companies.
At present, the most commonly used network marketing methods for enterprises are nothing more than three types: promotion advertisements for search engines; e-commerce websites such as Taobao.com to establish marketing platforms; and marketing through SNS, community, forums, etc.
Platform 1: Search Engine
Search engine advertising, the most well-known in China is Baidu. In the past, Baidu was the bidding ranking. Now it is turning to the Fengchao system. The competition for advertising space is more intense, and the advertising price is also increasing. Many SMEs complain that they can't afford search engine advertising.
Platform 2: Network flagship store
There are more and more cabinet sellers on e-commerce websites such as Taobao. However, many sellers are unable to obtain the top ranking due to their inability to pay high promotion fees. They are drowned in a large number of sellers and cannot be found by customers.
Platform 3: Portal
Posting on SNS sites, communities, or forums has the advantage of being flexible and engaging with target customers. However, many small and medium-sized cabinet companies are too casual to post messages, often posting in major forums in China. This marketing method is not effective because it cannot accurately find its target users.
In fact, the use of the Internet for promotion, to minimize costs, while maximizing marketing effectiveness, must achieve accurate network marketing. Maybe some companies will be confused. Accurate marketing will inevitably require more professional technology and a more complete monitoring system. Does this mean higher costs? However, in fact, precision marketing and cost do not seem to have both, but if Choosing a good platform, both can be achieved at the same time.
How to choose a good platform is especially important. In general, a good platform choice has the following characteristics:
First of all, the professionalism of the website. In China, there are countless websites in all walks of life, and companies need to be cautious when choosing. Taking the cabinet industry as an example, many websites are numerous, including both in the form of companies and in the professional market. China Cabinet Network, as the largest portal in China's cabinet industry, has nearly 10 years of professional operation experience, has a broader source of information, but also better understand the needs of users, and understand how to better serve users.
Second, the content of the website. The content of the website includes two aspects: one is the layout content of the website, and the other is the user experience of the website, such as functions. The Chinese cabinet network, which has been constantly updated and upgraded, has always been at the forefront of the industry in terms of content.
Finally, the traffic to the site. Traffic can be said to be the blood of the website. The flow is large, naturally "energetic"; when the flow is small, it is "stunned". For users, good traffic is the primary factor to consider, because only good traffic, the conversion rate is relatively large.
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