Although the “May 1st†holiday has ended, with the arrival of the peak season in May, the promotional atmosphere in the home building materials market is still growing, and building materials sellers are trying their best to compete for the “May Golden Season†market. Share. Recently, reporters visited Wanjiali, Sanxiang·Jiamei, Oriental Homeland, Ouyada, Real Home, Jingwanzi, Hongxing Meikailong, Universal Global, Anju Paradise and other home building materials stores, and found that almost all businesses are still Engage in promotional activities, the intensity is not reduced. There are discount gifts, new products, red fire new stores, new services, etc., many businesses have entered the May promotion season, so that the decoration of the gold season home building materials market is very active, but also let consumers get no Less affordable.
Promotion is still the theme of the season
Promotion is a must-have sales method for merchants. Although the “May 1st†holiday has ended, the major businesses in the home market have not stopped discounts and promotions, but continue to continue the preferential treatment during the “May 1st†period. "Price war." In addition to home stores, some building materials dealers are also using the market temperature of the "May 1" holiday, to carry out the promotion to the end. Close to Wanjiali, Sanxiang·Jiamei, Oriental Home, Ouyada, Real Home, Jingwanzi, Hongxing Meikailong, Universal Global, Anju Paradise and other home building materials stores, various promotional advertisements, promotional flyers are still everywhere . "Buy and send", "Full reduction", return coupons take turns, there are many promotional patterns. Each store competes for price, discount, and gift, which makes the decoration season in May reappear.
The huge sales volume brought by the promotion not only makes the seller happy, but also wins the buyer's favor. Many merchants said that in May, as the annual decoration season, they will maintain the promotion during the “May 1st†Golden Week, trying to occupy more market share and increase their sales ratio throughout the year. "May decoration season, will inevitably detonate the continued boom in the consumption of home building materials market." A store owner introduced.
With the continuous increase in raw materials and labor costs this year, many decoration consumers want to complete the home improvement plan during the May promotion season, saving themselves a considerable cost. Many merchants also remind consumers that home decoration materials will generally rise, allowing consumers to grasp the good timing of purchasing in the May promotion season, while at the same time benefiting consumers.
May will be the "turning point" of the market this year.
Although the real estate market continues to be sluggish this year, overall, last year's Changsha property market turnover was good, and this year's transaction volume has increased compared with the same period last year. May is the peak period of renovation, consumer demand is relatively large, most consumers will choose to focus on procurement during the May promotion season.
As the traditional consumption season in May, during the golden season of May each year, it is a period of strong demand for rigid building materials. Many brand building materials manufacturers said that since April, the whole building materials market has gradually improved, and May will become a turning point in this year's market sales.
During the visit, the reporter found that the traffic volume of home building materials stores such as Wanjiali, Sanxiang·Jiamei, Oriental Home, Ouyada, Real Home, Jingwanzi, Hongxing Meikailong, Universal Global, and Anju Paradise were relatively normal. A lot more. Many consumers said that the purchase of decoration materials in the May Golden Season is more affordable, and there are more brand products available for reference. A Mr. Li who bought cabinets at Wanjiali said: "Looking at the renovation of the house in the peak season in May, there are more preferential activities and the price is more affordable than before."
Home-made environmental protection card
May is a good time to renovate and select materials. As Xingcheng people put forward higher and more detailed requirements for home style, natural, environmentally friendly and healthy zero-pollution processes and materials are highly sought after by consumers and gradually become a new era. The first choice for home.
Ms. Liu, who is selecting solid wood furniture at Jingwanzi Home Plaza, said: “The solid wood furniture is sturdy and durable, and the cycle of renewal will be longer. More importantly, the low content of artificial additives is more conducive to the living environment.†From the pursuit of home style to the original ecological home, many brands of home building materials manufacturers are working hard to upgrade their products. In the peak season of decoration in May, a number of environmentally friendly home improvement products were launched, which became a unique highlight of the May decoration season.
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