In the past two years, China’s manufacturing cost advantage has weakened, especially furniture exports have been hit hard. Recently, the “Wood and Wood Products Regulations and New Environmental Design Directives†officially adopted by the European Union have given Chinese furniture export enterprises that are in the cold winter. When the head is awesome. Furniture manufacturers are caught in internal and external difficulties.
"Since this year, some European customers that the company often contacted have basically not placed orders." Yesterday, Chen Huading, head of a furniture export enterprise in Hubei, revealed that some of the company's flooring and wooden doors are mainly sold to European and American markets. Under the influence of the global economy, overseas market consumption Insufficient demand and worsening foreign trade situation, "Company orders have shrunk by more than half compared to last year."
He said that furniture enterprises are typical export enterprises, but with the rising cost of raw materials and labor and the appreciation of the renminbi, this year's furniture export enterprises are facing difficulties. Some furniture sheets, paints, glues and other raw materials have risen in price, with a maximum of 50%. Increase the operating costs of the company.
In addition, the European and American markets are becoming more and more strict with China's furniture standards. At the beginning of this year, the US Senate passed the "Standards for the Standardization of Formaldehyde for Composite Wood Products", which was officially implemented on July 1. The new bill reduces the amount of formaldehyde released from wholesale wood products sold in the United States, posing a challenge to China's furniture exporters. Recently, the EU Wood and Wood Products Regulations and the New Environmental Design Directive have also been officially approved. All manufacturers on the wood production and processing chain must submit timber source, country and forest, wood volume and weight, and log supplier. The basic address of the legality of the source of the wood, such as the name and address. This is a fatal blow to foreign trade furniture companies.
"Furniture enterprises are mostly small and medium-sized enterprises. SMEs have long been relying on low price and low cost to enter the European and American furniture market. Identity certification has increased their cost pressure, which makes it difficult to establish a foothold in the EU market," said an industry source.
So, can these companies be able to switch to domestic sales? Liu Hao, a person in charge of a flooring company in Hubei, said that export orders are usually profitable, but after switching to domestic sales, furniture companies need to open up the market. In the market cultivation period, they have to invest mainly, so the export is transferred to domestic sales in the short term. Hard to make a profit.
In addition, he also said that the export products are mainly designed for the needs of overseas consumers. After turning to the domestic market, there is a high probability of acclimatization. "For companies that are accustomed to export, there are various difficulties and challenges in the process of switching to domestic sales. ".
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