Times and National Culture in Packaging Design

After the formation of a national community, it has formed a long and turbulent historical development process. At different stages of this historical process, the national culture will show a series of characteristics of the times. As long as we recognize the acceptance and development of packaging design culture, there is a time of packaging design culture.
This is because the packaging design culture is first a process of historical development. It is the superposition and acceptance of the design culture in each era of the nation. It is based on the material society of the era and is the accumulation of traditional design culture and its continuous abandonment. Unity of opposites, the unity of opposites between historicity and reality.
Packaging design culture has its time, mainly reflected in the organizational structure of the packaging design culture and the material outer layer. However, design is closely related to the times and focuses on concepts.
With the globalization of economy and the rapid development of science and technology, fundamental changes have taken place in the subjective forms of society, especially the widespread and high-speed dissemination of information, the increasingly fierce liberalization of ideas, and the diversification of social structures, values, and aesthetic concepts. There are frequent contacts between people, and the demands of society and people are constantly increasing. The crisis of energy, environment, and ecology brought about by the alienation of industrial civilization, whether we can adapt to it and use it to make packaging design the The product of the times. This has become an important task for the designer.
The era characteristics of packaging design culture naturally make our design activities and products impossible to measure with an absolute standard. Different eras have their own standards. Today's or yesterday's standards cannot be regarded as absolute and unique standards. The judgement of historical design culture must recognize that it is historical.
The era of culture determines that all historical understandings are historical. The packaging design culture of each era has its own absolute content, has its own concept system, and has its own historical development status. Branding, so it is also corresponding to the limitations of the times, without these understandings, we can not have a comprehensive grasp of the era of packaging design culture.
The nationality and the times of packaging design culture are both content and form. These two basic attributes are generally the most active factors in the three dimensions of packaging design culture structure. The most easily accepted by people, popular.
The psychological level has strong nationality, is relatively stable and conservative, and therefore changes slowly. When two heterogeneous packaging design cultures are exposed under equal or unequal conditions, the first to be discovered is the outer layer of the material. However, learning can be used for a long period of time. It gradually becomes possible to recognize the middle level, that is, the level of the theoretical organization system, and finally, to appreciate the core level of each of them, that is, the level of psychological concepts.
The development of Japan's post-war packaging industry, and the introduction of material technology and equipment in China's packaging industry since the reform and opening up, the introduction of various advanced organization and management systems, and the penetration of modern packaging design concepts all illustrate this point.
The formation and development of nationality are mostly based on fashion. The national nature of packaging design culture means the choice of the times. In the treatment of the value orientation of traditional culture issues, inheritance is the original and surpassing should be its trend. Designers must clearly understand the surrounding world and its development trends, and at the same time see the close relationship between design and various disciplines, so as to consciously update and expand our knowledge, break away from the ambiguity of traditional concepts, and promote the renewed development of packaging design culture.
Each ethnic group’s packaging design culture forms a design culture system. Each ethnic group's packaging design culture of a certain era also forms its own cultural system. Different packaging design culture systems contain some common cultural factors. There are a number of different cultural factors. The former shows the universality of packaging and packaging culture, while the latter shows the particularity of packaging design culture. And each nation’s packaging and culture has its own human part.
The human nature of packaging design resides in the nationality, and the universality lies in the particularity. This is a dialectical unity of packaging design and culture.
Therefore, I think that many aspects of packaging design in China, such as thinking methods, value judgment methods, social organization methods, design methods, and design forms, will continue to be absorbed and updated in order to establish a sound environment as the times progress. A new packaging design culture system that is both national and time-based is the requirement of the times, the historical necessity, and the key to the development of China's packaging design level in the world's advanced forest.