The emergence of large chain home stores such as Red Star Macalline once changed the terminal layout of the pan-home industry. Many of the original extensive building materials supermarkets have been upgraded. For manufacturers, high-end specialized stores help them to improve their brand operation awareness. As the operation of the store side becomes more specialized, its increasing passenger traffic can often be reversed. Come over to influence urban planning, and even eventually form a large-scale building materials distribution center. At the beginning of some stores, the advantages and disadvantages of the location are often more obvious.
The building materials market, which has formed a relatively early time, may initially be positioned as a wholesaler of goods for secondary distributors. Their existence has formed a huge flow of trucks. With economic development and urban expansion, it has gradually become the center of the old city or an important distribution center for people. The importance of location is more prominent. On the other hand, the government controls the traffic flow and people flow. It is also bound to make large-scale wholesale of goods unsustainable. These markets may be upgraded with the development of the city, or simply withdraw, and seek to find a lower-priced location for development.
In recent years, similar cases have been staged in many cities as the pace of urbanization in China has accelerated.
Store upgrade, urged merchants to upgrade storefronts
Some building materials markets located in the old city are characterized by a wide variety of products and extensive operations. For example, the Huazhong building materials market in Wuhan, the Beishan home building materials market in Xining, and the Tianhai building materials market in Lhasa, etc., have been in the market for a relatively long time, mainly for the wholesale business of goods, and now with the development of the economy and the city. Expansion, its location has become the center of the old city or the downtown area, the transportation vehicles to and from the surrounding road network is overwhelmed; at the same time, the change in location advantages also prompted changes in store rents and even the location of the store, the government for urban planning purposes also It will guide and interfere with it. Therefore, many similar old-fashioned stores have been forced to upgrade, and some goods wholesale business has been transferred to the edge of the city to ease the traffic pressure in the city, while the original merchants must upgrade the storefront to build exhibition halls or model rooms. The store began to be upgraded from the wholesale of goods to the location of the product display. The operation of the entire building materials store is no longer as extensive as before, and its trading categories do not restore the complexity of the first.
The upgrade of the store side will inevitably involve the interests of the settled merchants, thus affecting the intensity of a brand's local radiation. For example, the original store may not only have bathroom hardware products, but also other building materials such as paint (decoration renderings), paints, etc., after rectification, it may become a hardware exchange or bathroom, while merchants who paint and paint are either Choose to withdraw or renovate your own business chain. In the case of rapid development of the country, especially in the central and western cities, similar incidents are by no means a case, but exist as a general situation.
Large chain stores change strategic layout and influence regional market patterns
The emergence of some large chain stores, such as Red Star Macalline, Jisheng Weibang, Yuexing Home, etc., have made the development of the local building materials market more mature and more professional, and the importance of these stores itself has become increasingly prominent. A few months ago, the withdrawal of Red Star Macalline from Guangzhou Pazhou Store caused great repercussions in the industry. Its own rapid expansion was not only worthy of reflection, but also whether similar problems existed in related industries. The location of the store, the gathering of people, the daily operation and other issues have prompted the sellers and distributors to be more consistent. Coincidentally, some Yinchuan dealers told reporters that Red Star Macalline’s first-phase project in the local area had a resounding response, and that it took a piece of land to develop a second phase of warfare near the Great Wall decorative materials market. The nearby Great Wall, as an old-fashioned wholesale market, immediately dwarfed. Due to the aging market and extensive management of the Great Wall decorative materials market, some merchants were thinking about opening a new store at Red Star Macalline. “Even if the rent is more than doubled, Red Star Macalline is more professional and trustworthy,†said one dealer.
Compared with the Red Star Phase 2, the longer time to operate in Yinchuan is the Yuexing Home at the intersection of Xinhua East Street and Lijing Street. This Huadong furniture supermarket chain has always been known for its medium-to-high-end positioning and professional operation, and some well-known brands at home and abroad have also set up flagship stores and exhibition halls here. It can be imagined that the second phase of the Red Star uses the old popularity and traffic flow gathered by the Great Wall decoration materials, and in the near future, it can stand up with the Moon Star home, and some brands of terminals, and even the entire Yinchuan building materials The market shape will also change accordingly.
In addition, not only the large chain stores such as Red Star Macalline are stepping up their expansion, but some local markets are also more consciously upgraded to one-stop shopping malls. Since these stores are upgraded on the basis of the original old district, with a relatively rich passenger flow base, and having higher credibility and more resources in the local area, it will naturally become a strong competitor of foreign stores.
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