Liquor packaging design shows the cultural and artistic

Zhang Guangyu, a master of modern decorative painting, said during the study of folk art: I can see from this that the perfection of the art is true, and the decoration without decoration is flawless.

Art infectivity refers to the design of wine packaging that considers the display of shelves, the novelty of forms, the visual cohesion, and the visual impact in similar products.

The first use of ramie twine in the packaging of alcoholic spirits, and the use of earthenware bottles, gives a rough eclectic feeling and soon won the consumer's approval.

The "hundred years of loneliness" that was popular in the past is also a feeling of being extraordinary or stand out in a similar rough style;

Little confusing immortality - using a cylindrical porcelain bottle similar to Moutai to give consumers a sense of déjà vu, and finally to achieve the cognitive effect of "Maodai town handed down wine", so that "a famous";

Shuijingfang - The most prominent is the method of hand-burning. It burns six scenic spots in the Jincheng Town on the six sides of the bottom of the bottle. The form is novel, allowing consumers to brighten their eyes, matching the "wells" and conceiving the history and culture. Shuijingfang; Shede Wine uses white and brown color contrasts to compose pictures, and it integrates Chinese characters “intellectual”, “honor”, ​​“shepherd” and “dee” with special significance. The purpose is clear at a glance...

These formal practices are to attract consumers with innovation and alternatives, create visual culture, and make it deeply rooted. Therefore, in the design of wine packaging must use accurate, vivid and unique visual language to express the cultural theme.

The investigation and analysis of the liquor market and liquor packaging design, the author made the following points on the development trend of liquor packaging design.

1) At present, the liquor market has further shrunk. Packaging with more brand cultural connotation and historical accumulation will become the competitiveness of the liquor market. The core competitiveness of cultural brands has become the core content of packaging design development.

2) The packaging design is more stylized, and the market will have a special demand for consumer personalization. There will be personal preference for alcohol content, containers, capacity, product design (including color), and even taste. The sensible packaging will create a consumer culture, making liquor an emotional commodity and responding to consumers' emotional appeal;

3) National, folk culture, philosophical spirit, etc. are still the main constituent elements of packaging visual language, and packaging design is more creative in color writing, graphics, and structure;

4) Like foreign wines, China will appear as a place of origin for classic white liquor. Consumers will only consider the place of production. Origin and brand will be closely integrated in the dissemination process.

5) From simple to complex, and then to simple and complex, packaging design is an inevitable trend. Packaging design will focus more on practicality, economy, and environmental protection.

The design has to correspond to this new situation: People's tastes become more and more self-conscious. They are concerned with personal feelings and psychological satisfaction. The design will naturally resonate with the subject, advocating the postmodernism of the individualization of human history. The pursuit of form and sensory stimulation is undoubtedly the representative of new cultural design including packaging design. In addition, the technological development of the post-modern society has also made the realization of design omnipotent.